Verve announces it’s to develop a new collection website for online electricals store, AO.com

AO.com is one of the UK’s leading online electrical retailers. Following the opening of its first fridge recycling plant in 2017 and after announcing plans to build a second in 2018, it tasked Verve to build the company’s recycling operation AO Recycling, a new website, that would give its recycling customers the capability to book old fridges to be collected and recycled.

AO.com made a significant move into the recycling sector with the opening of the UK’s biggest fridge recycling plant here in Shropshire. The state of the art facility in Telford processes other household items including; washing machines, tumble driers and dishwashers that it collects from its customers’ homes when delivering a new one. The plant has been busy, recycling over 700,000 fridges in its first year of operation – that’s a fifth of the 3.5 million appliances thrown away by UK households annually.