The B corp movement is all about turning business into a force for good, and it never stands still. There are always ways to improve further and to increase the positive impact a business has on its community and the planet. It’s in this spirit that B Corps have to recertify every three years, tracking…
Author Archives: verve
Here’s why you need Advanced Google Consent Mode V2, now!
The internet has changed the world, it’s even made cookies boring. However, complying with regulations and collecting as much accurate data as possible is vital to online success for any business. Google routinely tightens their own rules on cookie consent regulations, and we strongly recommend ensuring your business ticks all the boxes. What are…
Our Welcome Flow Generated Over £10,000 For A Client In The First Two Weeks.
You are probably already paying for traffic to hit your website, but what if it isn’t quite ready to convert? Cost-per-click marketing means you pay for each user who visits your website and this means that squeezing every bit of value out of a click is vital for your profitability. We have developed a welcome…
Green Hosting: We Planted 200 Trees In Kenya
We have kickstarted our new Green Hosting service by planting 200 trees in Kenya. Through a groundbreaking (or should we say tree-planting) relationship with Ecologi, we have transformed our hosting into a force for good. Our hosting has always been environmentally conscious, with renewably powered, carbon neutral servers, but recently we have levelled it up….
The internet is responsible for more carbon emissions than the aviation industry
Website hosting refers to the service that allows individuals and organisations to make their websites accessible on the internet. While this digital infrastructure has undoubtedly transformed our lives and working practices, the environmental toll it takes is often overlooked. Huge Data centres, where the servers hosting websites are housed, consume enormous amounts of energy to…
Are You Still Sending One Email Newsletter A Month?
Digital Marketing is always evolving, and as it does, it becomes increasingly centered around data and AI. This is true for Paid Search, Paid Social and even Organic Social Media, as AI helps us to create content that algorithms find placements for. With Google this can be seen in the revolution of Performance Max campaigns,…
Team Verve wear Christmas jumpers to raise money for charity.
Team Verve have supported the Royal Manchester Children’s Hospital Charity by donning festive attire and donating money. The charity enhances the experience of the 280,000 children cared for by Royal Manchester Children’s Hospital each and every year, ensuring young children in hospital have access to the best facilities, care and support. Verve are proud to…
Verve scores a hat-trick: three exciting new additions to our team
Team Verve has big plans for 2024, and we are delighted to have added three talented members to our friendly team of local experts. We hope you will join us in welcoming them to the fold, and we look forward to seeing the value they provide your businesses in the coming year. Without further ado,…
The Only Marketing Channel With A 100% Open Rate
Marketing is a game of data; how many people receive a campaign, how many of those people engage with it, and how many people are converted by it. With almost all marketing channels, a significant percentage of people will receive your advertising, and never engage with it. Often they won’t even read your primary message,…
Mailchimp or Klaviyo: which email provider should I use?
Email marketing is the single cheapest way for a business to effectively communicate with its customers. Continually building an increasing newsletter database should be a cornerstone of your E-commerce strategy, because it can act as a safety net to fall back on. As email segmentation and automation have become increasingly necessary, two email providers have…