Black Friday is just three weeks away, and we can still help you to make the most of this crucial E-commerce period. Sure, this is a busy period where almost every company will have a litany of offers and promotions, but there is a reason for this. Why Black Friday isn’t just a gimmick….
Author Archives: verve
Bespoke WordPress or Templated WordPress | Which To Go For?
WordPress is a very flexible platform for building websites, and choosing between a bespoke design and a templated theme is an important decision. In that case, here’s a structured breakdown of the differences: 1. Customisation and Uniqueness: Bespoke WordPress Website: Unique Design: A bespoke website is custom-built from the ground up which allows for a…
Google Ads vs. Facebook Ads: Which is right for your business
Introduction In today’s digital age, advertising your business online is essential for success, especially for eCommerce websites. Two of the most powerful platforms for online advertising are Google Ads and Facebook Ads. Both have their unique strengths and can help you reach your target audience effectively. But, as a business owner or marketer, you might…
The Vital Role of an Account Handler in Website Development
Web design and development is ever changing and fast-paced, so creating a seamless and successful website demands a cohesive team effort. One of the linchpins in this process is the account handler — a role that often goes unnoticed but plays a crucial part in ensuring a project’s success. At Verve, we understand the importance…
Three Cons and Three Pros for Google Ads 2023
In this blog, we explore three key drawbacks and three promising advantages that have emerged in the wake of recent changes to Google Ads. From bidding farewell to familiar features like Expanded Text Ads and Smart Shopping Campaigns to embracing innovative elements like the “Text-to-Speech” voiceover tool and strategic Audio Ads on YouTube and Smart…
SEO Best Practices for 2023
In the ever-changing world of digital marketing, search engine optimization (SEO) remains a cornerstone for driving organic traffic and enhancing online visibility. As we navigate our way through 2023, the SEO landscape continues to evolve, presenting new challenges and opportunities for businesses to excel. In this blog post, we’ll delve into the latest SEO best…
Keeping Your WordPress Site Updated and Why You Should Do It
As with any piece of software or firmware, it’s crucial to keep updating your WordPress website with the most recent patches. Whether that’s the latest versions of WordPress itself, plugin updates or PHP, with an ever-increasing risk from hackers or simple bugs it’s absolutely vital to stay on top of your sites maintenance with regular…
Why Should You Invest in a New Website?
In today’s climate it can be hard to justify new purchases, especially something that requires a big investment such as a new website, but could you be missing out on potentially generating more business by holding back? Investing in a new website can provide many opportunities for businesses, here are some of the reasons…
Bedrock for WordPress – What are the benefits?
Bedrock is an open source project made by Roots that you use as base for WordPress builds. It is a modern development workflow for WordPress that helps to improve security, performance, and scalability of your WordPress site. It provides a better folder structure, improved security, and helps you use modern development tools like Composer and…
Why should I choose Shopify as an eCommerce platform?
Are you considering a new website and not sure which platform to choose? Shopify can be a great choice, but why? Here are our top reasons to choose Shopify as an eCommerce platform Shopify is known for its user-friendly interface, making it easier for businesses to manage their online store. Shopify offers a wide…