Anyone who sells products online, knows that profit margins are gold-dust. One of the things eating away at your margins is transaction fees; something payment gateway providers apply to every purchase on your store. We’ve partnered with Mollie to help you reduce this cost, and come with the news that you can unlock the best…
Category Archives: Digital Marketing
Google Performance Max – 3 Huge Updates You Need To Know About
Google like to throw curveballs at the PPC community and see how we react. Performance max certainly forced advertisers and PPC agencies to adapt or see their performance diminish. We adapted; through better tracking, new processes, CSS like ProductHero and lots and lots of feed optimisation. This blog title then, could be forgiven for provoking…
Here’s why you need Advanced Google Consent Mode V2, now!
The internet has changed the world, it’s even made cookies boring. However, complying with regulations and collecting as much accurate data as possible is vital to online success for any business. Google routinely tightens their own rules on cookie consent regulations, and we strongly recommend ensuring your business ticks all the boxes. What are…
Our Welcome Flow Generated Over £10,000 For A Client In The First Two Weeks.
You are probably already paying for traffic to hit your website, but what if it isn’t quite ready to convert? Cost-per-click marketing means you pay for each user who visits your website and this means that squeezing every bit of value out of a click is vital for your profitability. We have developed a welcome…
Are You Still Sending One Email Newsletter A Month?
Digital Marketing is always evolving, and as it does, it becomes increasingly centered around data and AI. This is true for Paid Search, Paid Social and even Organic Social Media, as AI helps us to create content that algorithms find placements for. With Google this can be seen in the revolution of Performance Max campaigns,…
Verve scores a hat-trick: three exciting new additions to our team
Team Verve has big plans for 2024, and we are delighted to have added three talented members to our friendly team of local experts. We hope you will join us in welcoming them to the fold, and we look forward to seeing the value they provide your businesses in the coming year. Without further ado,…
The Only Marketing Channel With A 100% Open Rate
Marketing is a game of data; how many people receive a campaign, how many of those people engage with it, and how many people are converted by it. With almost all marketing channels, a significant percentage of people will receive your advertising, and never engage with it. Often they won’t even read your primary message,…
Mailchimp or Klaviyo: which email provider should I use?
Email marketing is the single cheapest way for a business to effectively communicate with its customers. Continually building an increasing newsletter database should be a cornerstone of your E-commerce strategy, because it can act as a safety net to fall back on. As email segmentation and automation have become increasingly necessary, two email providers have…
Black Friday – Are you prepared?
Black Friday is just three weeks away, and we can still help you to make the most of this crucial E-commerce period. Sure, this is a busy period where almost every company will have a litany of offers and promotions, but there is a reason for this. Why Black Friday isn’t just a gimmick….
Google Ads vs. Facebook Ads: Which is right for your business
Introduction In today’s digital age, advertising your business online is essential for success, especially for eCommerce websites. Two of the most powerful platforms for online advertising are Google Ads and Facebook Ads. Both have their unique strengths and can help you reach your target audience effectively. But, as a business owner or marketer, you might…