Google Analytics 4 collects event-based data from both websites and apps. It is the new property designed for the future of measurement, replacing the current Universal Analytics. The new analytics platform will collect data to better understand the customer journey, it uses event-based data instead of session-based, includes privacy controls such as cookieless measurement,…
Category Archives: Uncategorised
How to Make Your Business Greener
As a certified B Corporation Company we are committed to helping the environment and becoming greener by the day, there are lots of things that we do to help reduce our carbon footprint but here are just some of the actions we take that you could implement to make your business greener too! Recycle Making…
Slow Loading Due to Poor Coding
If your website has a slow loading speed this could be due to poor coding. Google is soon to start flagging up these websites with a badging system which will inform users that the site is slow. The warnings will most likely be a text indication or a sign. A recent blog written by…
How Retailers Are Adapting This Year!
It has been one of the most bizarre years for the UK and it has certainly had a devastating effect on the retail industry, but how are some retailers adapting to the drop in high street sales? Lots of non essential stores remain closed, and even when they open again there is bound to be…
A Month in Search November
Google Maps has become more ‘social’ with the Local Guides follow feature The Google Local Guides program has over 120 million members globally and although they are mostly invisible, they are an essential part of Google Maps. They provide valuable reviews as well as images and additional content. They also answer critical questions about…
Our Top Tips for Working from Home
With the latest issues that the world is facing, working from home where possible has become inevitable for some people. For some people this will be easier than it is for others as they may already have a home set up or experience of working from home previously. But for others, this isn’t something that…
The New Two Factor Payment Regulation
There is a new EU regulation coming into action which has been brought about to tackle fraud. It will mean that when purchasing there will be a two factor payment authentication which will in turn increase the use of biometric technology. The new regulation has been named The ‘Strong Customer Authentication’ (SCA) which will…
A Month in Search: June 2019
This month we have been working flat out on new website launches and new Google Ad campaigns for various clients, as always it is all hands on deck here at Verve! However, we have still managed to rustle up some snippets from the SEO world so we hope that you enjoy reading the latest from…
A Month in Search: April 2019
Google Update their GoogleBot Google have been making changes to update their GoogleBot to improve its efficiency at crawling the web. This created some complaints from SEOs who remarked that they had worked on all the workarounds wasting their time now that GoogleBot will ditch these when the new version is launched. Some companies…
Rowen Barbary work with Verve on a Digital Transformation
Rowen Barbary have been working with Verve for over 10 years and they approached the team with the task of giving their website a complete digital transformation and we were more than happy to oblige. As a company that pride themselves on customer service, Rowen Barbary needed a website to reflect this and to…