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GA4 – The Next Generation of Analytics – Google Analytics 4

Google Analytics 4 collects event-based data from both websites and apps. It is the new property designed for the future of measurement, replacing the current Universal Analytics.   The new analytics platform will collect data to better understand the customer journey, it uses event-based data instead of session-based, includes privacy controls such as cookieless measurement,…

Listing on Amazon (and why would you want to)

At this point Amazon is more than a household name, it’s become part of a significant portion of the global population’s daily window shopping and more, often taking significant portions of the eCommerce market-share. So why would a business look to begin listing on Amazon?  Many write it off altogether, citing fees and sales percentages…