Cable Ties Direct

Company Overview

Cable Ties Direct is a Sheffield‑based specialist supplier of cable ties and industrial supplies, established in 1994. With a catalogue of over 5,000 products, they serve businesses across the UK with competitive pricing and reliable next‑day delivery. As a long‑standing supplier in a highly competitive sector, their digital platform needed to support both operational complexity and continued growth through organic search.

How do we work together?

Our work with Cable Ties Direct spans eCommerce platform development and organic growth strategy. We designed and built a robust Magento 2 website using Hyvä, engineered to handle a vast product catalogue with complex variant combinations and bespoke four‑decimal‑place pricing — a critical requirement for trade customers buying at volume. The site was designed for clarity and efficiency, with intuitive navigation and strong filtering to help users find the right product quickly and order with confidence. Alongside the build, we strengthened the site’s SEO foundations. This included resolving technical issues, improving crawlability and page structure, and optimising priority categories to better align with high‑intent commercial search terms. We also developed a clear SEO and content strategy focused on categories, FAQs and trade‑led search demand to support long‑term organic growth. The result is a fast, scalable eCommerce platform supported by a clear organic growth strategy – positioning Cable Ties Direct to capture high‑intent traffic, increase online revenue and continue scaling with confidence.