Derwen Garden Centre

Company Overview

Derwen Wholesale is a UK‑based wholesale plant nursery, supplying hedging, trees, shrubs and perennials to the trade. Known for high‑quality stock, competitive pricing and expert horticultural knowledge, they serve landscapers, developers and trade customers nationwide. Derwen operates multiple sites, with our work focused specifically on their trade‑focused eCommerce offering, rather than the public‑facing garden centre.

How do we work together?

Our work with Derwen Wholesale has focused on strengthening SEO foundations and driving sustainable organic growth for their Shopify eCommerce store. We began by addressing core structural and technical SEO issues that were limiting both usability and search engine performance. This included improving site health, crawlability and overall optimisation, ensuring search engines could properly understand and rank key product categories. With these fundamentals in place, we shifted focus to increasing visibility across priority trade‑led search terms, supporting stronger category performance and building a long‑term SEO strategy designed to maintain momentum. This approach has helped Derwen Wholesale significantly improve rankings, drive online revenue growth and increase footfall to the physical site through better discoverability. The result is a far stronger organic presence, with consistent top‑page rankings and a scalable SEO strategy that supports continued growth.