Pipekit
Specialist pipework systems and drainage solutions, expertly supplied through a powerful eCommerce platform built for trade and commercial customers.
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Client Overview
Pipekit came to Verve™ as an award-winning, family-owned specialist in plastic pipe fittings and pipework systems, with a growing reputation across the industry. Based in Shrewsbury, they supply complex drainage and pipework solutions to both trade and commercial customers nationwide. With deep product expertise and a rapidly expanding catalogue, they needed an eCommerce platform that could truly support their bespoke requirements – combining technical detail with a seamless buying experience. Their commitment to quality, service and long-term relationships has been central to their continued growth.
How we’ve worked with them
We delivered a fully bespoke eCommerce solution built on Magento, complete with multiple payment options, tailored shipping logic, Mailchimp integration and a full SEO migration to protect existing rankings. We also implemented ERP integration with Sage to enable real-time product, order and customer synchronisation – including personalised trade pricing. Since launch, we’ve continued to support Pipekit with ongoing Digital Marketing, achieving strong on- and off-page SEO performance while managing high-impact Google Ads campaigns to help them dominate both organic and paid search within their sector. The result is a scalable platform that supports their ambitions – and a partnership that continues to drive momentum.
