Rowen Barbary
A tailored Magento 2 website design and build for equine nutritionists redefining horse feed across the UK.
Website
Client Overview
Rowen Barbary are trusted specialists in horse feed, with a heritage rooted in quality nutrition and expert knowledge of equine wellbeing. With hundreds of stockists across the UK, the brand had long built its reputation through trade distribution and loyal customers within the equestrian community. Recognising the opportunity to connect directly with horse owners, they made the strategic move into direct-to-consumer eCommerce. Their expertise, combined with a strong focus on care, education and tailored nutrition, positioned them perfectly to support horse owners looking for reliable, high-quality feed solutions backed by genuine industry knowledge.
How we have worked with them
Having worked with Rowen Barbary for over 15 years, we were delighted to support their transition into direct-to-consumer sales. We developed a bespoke Magento 2 eCommerce platform designed to educate customers, simplify product selection and deliver a seamless purchasing experience. The site includes custom functionality such as a “Perfect Feed Finder” tool to recommend the most suitable feed based on an animal’s needs, alongside a WordPress-integrated content hub to build trust through guides and advice. As part of a wider multisite ecosystem, we also delivered two additional bespoke Magento 2 websites for their sister brands Target Baits and Target Feeds.
