TG Builders Merchants

Company Overview

TG Builders Merchants is a family‑owned, independent builders’ merchant established in 1874, with eight branches across Shropshire, Cheshire, Powys and Worcestershire. Serving both trade professionals and the general public, TG stock over 11,000 products spanning building materials, tools, aggregates and specialist trade supplies.

How do we work together?

Our relationship with TG Builders Merchants, and the wider TG Group, spans website development, SEO, paid media and ongoing digital support. We have designed and built multiple websites across the TG Group, including the TG Builders Merchants site, creating robust, scalable platforms that support both trade and retail audiences. Alongside this, we’ve delivered SEO work to strengthen organic visibility and ensure key products and services are discoverable across competitive local and trade‑led searches. Most recently, we partnered with TG Builders Merchants on a focused Google Ads initiative to test the commercial viability of PPC within a narrow, margin‑sensitive product range. Campaigns were carefully structured to prioritise high‑intent searches, profitability and stock considerations, with full transparency around performance. The results exceeded expectations, delivering strong ROAS and proving paid search as a viable growth channel. As a result, PPC is now planned as a wider, ongoing part of TG’s digital strategy, supporting online revenue, branch footfall and B2B lead generation. The result is a long‑term, trusted partnership – combining strategic thinking, practical execution and channel‑specific expertise – supporting TG Builders Merchants and the wider TG Group as they continue to grow and modernise a heritage brand.