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For a shopper, the first advantage of buying online is the ability to shop around and compare prices with everything at your fingertips. Not only can you view items from multiple stores; buying online means you also gain access to other people’s product reviews to help you make a calculated decision.
For a business owner, an online store gives you the ability to promote more items without the concern of funding the shop floor space required. Many companies now no longer exist on our high street and rely purely on their online platform.
As the opinions of others can hugely influence whether a product or service is bought, it’s a good idea to let your customers share their experiences. Add share buttons for various forms of social media to promote your site; the best part of this being that it is free! It also means people will have a positive view of your store before even clicking through to shop, increasing the chance of you converting to a sale.
A popular tool used by retailers to increase visits to their site and sales is to provide incentives to their customers. Being online, you reach a huge range of potential customers so give them a reason to visit your site and offer a voucher such as 10% off their first spend. Provide an online code and cut down on waste paper usage, saving you more unnecessary expense.
In the current economical climate, mounting costs are always a concern for a business. Online marketing strategies are highly cost effective and various reporting tools allow you to monitor your spends and adapt depending on what works best for you.
So I have an effective eCommerce site. Is there anything else I should consider?
The use of mobile devices to shop online is constantly growing and you should ensure your site is responsive and ‘thumb-friendly’ to ensure you sell to your visiting customers and keep them coming back. Statistics suggest that a loyal customer is worth up to 10 times as much as their first purchase so make sure your users have an optimised, mobile-friendly experience. Learn more about having a responsive site here.
If you don’t currently have an effective eCommerce site or feel you could do with a site refresh, you need to consider which content management system to use.
Magento is one of the most recognised platforms to build your eCommerce site on and here at Verve, with three Magento Certified Developers, you will be in excellent hands.
Give your business the very best chance of maximising sales and get up to speed with eCommerce. Contact Verve today on 01743 360000 to discuss how we can help.