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How Retailers Are Adapting This Year!

Holly Doyle-Wilday Written By Holly - Digital Marketing Manager at Verve
Lady out shopping while wearing a mask

It has been one of the most bizarre years for the UK and it has certainly had a devastating effect on the retail industry, but how are some shops adapting to the drop in high street sales?

Lots of non essential stores remain closed, and even when they open again there is bound to be a little hesitance from some people, especially after getting used to the convenience of online shopping.

So retailers are having to think outside the box this year and come up with some innovative ideas to get people shopping online whilst making Christmas still feel special. Here are some of our favourite virtual events!

Selfridges are running some fantastic virtual events this year, including a virtual santa meet and greet! Sign me up!

Virtual Meet and Greet Santa with Selfridges

John Lewis have set up a fantastic virtual Christmas Shop where you can view all they have to offer on an online shop floor, you could certainly spend far too long on this!

Virtual Shop with John Lewis!

Harrods are offering a personal shopping online experience, where you can ‘shop the store from home’. A fantastic idea to give people that ‘personal touch.’

Harrods Personal Shopper Experience

Debenhams have opened a virtual Beauty Room, what better way to feel pampered without leaving your home?

Virtual Beauty Room.

And MADE have launched their first ever virtual reality showroom!

MADE’s Virtual Reality Showroom

Have you come across any great online retail ideas? Let us know!