Hyvä: The Best Ever Performance Upgrade For Magento 2.
Magento 2 websites are powerful. With the right development they can cater for almost any functionality you could dream up, with huge catalogues of products and multi-site complexities to boot. The puzzle for web developers has always been making these incredibly powerful eCommerce sites fast.
Why is speed important?
Site performance is crucial. When people land on an eCommerce site, they do so with the intent to buy. A well optimised website will funnel them towards a purchase, without giving the visitor time to stop, think, doubt their decision and delay their purchase. Nurturing that intent is an art form and that is why conversion rates on websites are a fundamental KPI. If you can convert more traffic, you can pay more for each click in your marketing, and thus you can outbid competitors, steal more market share and scale your store.
A slow website forces visitors to stop and think, sapping the very purchase intent you have already paid for. The average cart abandonment rate is a whopping 69.99%, a slower site will only make this worse.
Other studies have shown that a delay of a mere 1 second on page load time can reduce conversions by 7%. In fact, Google claim that 53% of mobile users abandon a site that takes more than 3 seconds to load.
On top of conversion, you also need to consider your Search Engine Optimisation. One of the many things Google’s scary algorithm assesses is site performance. A faster site will rank better than a slow site. This means making a website faster will increase the amount of traffic you attract, and then make more of it convert. Speed is therefore paramount.
So, what is Hyvä and how does it make Magento 2 fast?
The Hyvä Theme gives Magento 2 a new frontend. By rebuilding the frontend system from the ground up, the very clever people at Hyvä were able to remove all of the things our developers did not like, RequireJS, Knockout and UI Components. The result is staggering. Whilst a standard Magento 2 site will load over 200 JS/CSS resources (1.5 megabytes), Hyvä will load a tiny 2 (0.2 megabytes). This huge difference makes a huge difference, as your website speed goes through the roof.
The standard Luma theme simply could not hit high 90 scores in Google PageSpeed Insights, no matter how hard we tried. We’ve hit the very high 90’s on every Hyvä build/upgrade we have completed.
Read our Hyvä Case Study https://verve-design.co.uk/our-work/fastco/
What’s faster, Shopify or Magento 2 with Hyvä?
This question does not have a simple answer, but its one that our clients have asked us repeatedly. In fact, a few months ago we had two clients who both needed performance upgrades for their Magento 2 sites.
We recommended Hyvä to both.
One of the clients decided to move away to a Shopify Agency:
The client who chose to upgrade to the Hyvä theme has just returned their best ever month of sales. And, their website is lightning quick:
Our developers have spent years learning whilst optimising websites on a host of platforms and they know what they are doing. If you want a faster Magento 2 website that fuels business growth, contact info@verve-design.co.uk and we will set up a meeting.