Cable Ties Direct | Magento 2
A robust Magento 2 website engineered for speed, precision and high‑volume trade ordering.
The Client:
Cable Ties Direct are the UK’s leading B2B cable tie specialists, supplying cable management products and industrial consumables to businesses nationwide. With more than 30 years in the industry, the company has built a reputation for reliability, extensive stock availability and dependable service. Operating in a highly competitive, specification‑led market, Cable Ties Direct required a digital platform capable of supporting complex purchasing behaviour, high‑volume transactions and long‑term ecommerce growth.
The Brief:
The brief was to design and build a robust, future‑proof ecommerce website that could support Cable Ties Direct’s scale, complexity and commercial ambitions. The platform needed to be built on Magento 2, with bespoke functionality to handle a large product catalogue, advanced product data and the needs of B2B and trade customers. Performance, usability, SEO and scalability were core requirements, with the website expected to act as a central growth engine rather than a simple brochure or transactional store.
The Design:
Design was driven by clarity, usability and real‑world buying behaviour. Rather than prioritising visual trends, the focus was on creating a structured, intuitive interface that made it easy for customers to find products, understand specifications and complete purchases quickly. The design balances a clean, professional aesthetic with practical UX decisions, ensuring the site works efficiently for repeat trade buyers as well as first‑time visitors. Particular attention was given to navigation, category structure and layout consistency to reduce friction and support fast decision‑making.
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Cable Ties Direct
+£98k
Online revenue Q1 2026
Cable Ties Direct now benefit from a more robust and future‑proof organic search presence