Jenkinsons | Branding Project

Thoughtful, automated email journeys designed to reassure, guide and support.

About The Client

Jenkinsons Caterers are one of the UK’s most established wedding catering specialists, delivering exceptional wedding breakfasts through a combination of culinary expertise, trusted supplier relationships and a deeply personal service. As a family‑run business with over 150 years of culinary heritage, Jenkinsons are known for their calm professionalism, attention to detail and unwavering commitment to getting things right on one of the most important days in a couple’s life. Working closely with exclusive wedding venues and engaged couples, their brand needs to communicate trust, quality and reassurance as much as creativity and passion for food.

The Challenge

While Jenkinsons had a strong reputation and loyal venue relationships, their existing brand needed refinement to better reflect the quality of their service in modern digital environments. The identity had evolved organically over time and lacked consistency across website, documentation and client communications. The challenge was to refresh and elevate the brand without losing its heritage, ensuring it felt contemporary, confident and clear, while still reassuring couples who value experience, reliability and attention to detail.

Brand Objectives

The goal was not reinvention, but strategic refinement. The refreshed brand needed to:

Reflect Jenkinsons’ experience, professionalism and calm authority
Feel appropriate for premium wedding venues and discerning couples
Improve clarity and consistency across digital and offline touchpoints
Create a brand system that could be confidently applied internally
Support future growth without drifting away from the brand’s roots

Our Approach

1. Discovery & understanding

We began with a detailed discovery phase to understand Jenkinsons’ history, values, audience and operational realities. This included exploring how couples experience the brand during the wedding planning process and how venue partners interact with Jenkinsons as a trusted supplier.

2. Brand strategy & positioning

From this insight, we clarified the brand’s core role: to reassure, guide and deliver confidence during a high‑stakes, emotional journey. This strategic foundation ensured every creative decision reinforced trust, experience and care, rather than chasing visual trends.

3. Creative direction

We developed a refined creative direction that balanced heritage with modernity. The focus was on restraint, clarity and warmth – allowing the food, service and experience to lead, supported by a confident and considered visual language.

4. Visual identity refinement

Rather than starting from scratch, we carefully refined key brand elements to improve legibility, consistency and digital performance. Typography, spacing, colour usage and layout principles were evolved to create a more cohesive and versatile identity system.

5. Digital‑first application

The refreshed brand was applied with real‑world usage in mind, ensuring it worked seamlessly across the website, client communications and supporting materials. This ensured the identity felt natural in modern digital environments without losing its premium, personal feel.

6. Implementation & guidance

We ensured the refreshed brand could be implemented confidently by the Jenkinsons team, creating a foundation that supports consistent application as the business continues to grow.

The Solution

The result was a considered brand refresh that elevated Jenkinsons’ visual identity while preserving its heritage and personality. The updated brand feels calm, confident and assured, reflecting the experience couples expect when choosing a wedding caterer they can trust. By refining rather than reinventing, the brand now communicates professionalism and warmth in equal measure, supporting both emotional decision‑making and practical reassurance.

The Impact

Jenkinsons now have a brand that better reflects the quality of their service and the confidence of their team. The refreshed identity brings greater clarity across digital touchpoints, strengthens alignment with premium wedding venues, and provides a solid foundation for future marketing and communication. Internally, the brand feels easier to use and more consistent, reinforcing confidence at every stage of the client journey.

The service behind the results…

Branding Project

Fr £2.4K

Your brand identity set the tone for all the touch points of your company, it needs to be a solid foundation to have the quality carry through and ensure that your customer visual experience is consistent.

Logo pack
Brand guidelines
Email signatures
Business cards
Brochures & other print assets

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