Jenkinsons | Email Marketing
Thoughtful, automated email journeys designed to reassure, guide and support.
About The Client
Jenkinsons Caterers are one of the UK’s most respected wedding catering specialists, delivering exceptional wedding breakfasts with care, creativity and precision. As a family‑run business with over 150 years of culinary heritage, Jenkinsons combine deep expertise with a genuinely personal approach, understanding that a wedding breakfast is one of the few moments when everyone a couple loves is gathered together to share a meal. Working closely with couples and exclusive wedding venue partners, Jenkinsons offer a flexible, fully supported service, allowing menus to be mixed, matched and tailored to create a truly bespoke dining experience. With a strong focus on high‑quality local produce, trusted suppliers and long‑standing venue relationships, their reputation is built on consistency, reassurance and getting it right every time.
The Challenge
Jenkinsons Caterers’ customer journey is complex, emotional and highly operational, spanning enquiries, bookings, tastings, meetings, payments and post‑event follow‑ups. While email played an important role in this process, communication was largely manual and fragmented, creating unnecessary internal workload and the risk of inconsistent client experience. The challenge was not to drive ecommerce revenue, but to build a robust, automated Klaviyo system that could support couples and venue partners throughout the entire wedding planning journey – delivering timely, reassuring and professional communication at every key touchpoint, without relying on ongoing campaign sends.
Our Approach to Klaviyo Email Marketing
We begin with a review of your existing data, customer journeys, ecommerce performance and commercial priorities. This helps us identify the gaps that are limiting growth and the opportunities that can deliver immediate uplift. Whether you need a complete lifecycle rebuild or incremental improvements to existing flows, we create a roadmap aligned to your business goals.
Klaviyo’s segmentation and predictive analytics give us a detailed understanding of who your customers are, how they behave and which actions drive revenue. Instead of relying on guesswork or generic best practice, we use real data to guide every decision. From subject lines to send times, content themes to automation triggers, every choice is backed by insight.
Design and copy sit at the heart of high-performing email marketing. Our designers build responsive templates that highlight your products, showcase your brand and guide users clearly towards action. Paired with copy that is sharp, concise and aligned to your tone of voice, our campaigns strike the balance between creativity and commercial focus.
Email and SMS are not set-and-forget channels. Our team monitor performance daily, making adjustments to segmentation, logic and design to keep your results moving in the right direction. We test relentlessly, from flows to campaigns, ensuring your messaging evolves alongside customer behaviour and market changes.
The outcome was a fully operational Klaviyo ecosystem built to support service delivery rather than sales. Jenkinsons now benefit from a structured, automated communication system that removes manual workload, reduces the risk of missed touchpoints and delivers a consistently high‑quality experience for every couple. With 42 live automations and 150+ emails built, Klaviyo now acts as a dependable backbone to their wedding planning process, allowing the team to focus on what they do best – delivering exceptional food and unforgettable wedding experiences.
The service behind the results…
- Template Design
- Campaign Management
- Segmentation & List building
- Automation Management
- Details Monthly reporting
More Projects