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Pipekit

Magento 2 site with complex product inventory, full ERP integration and bespoke shipping methods
Pipekit website featured on mobile
  • Deliverables : Consultancy, Development, Digital Marketing, Design
  • pipekit.co.uk

Bespoke Magento 2 website with complex specifications

Pipekit is an award winning company specialising in Plastic Pipe Fittings and Pipework Systems. They required a new eCommerce website for their growing company that would showcase their products and also support their bespoke business requirements.

“Verve understood our requirements and were able to provide excellent solutions to create a streamline process for both our customers and the Pipekit team. ”
Martyn Rowlands - Pipekit
+64%
Organic SEO
+82%
Revenue
+55.77%
Conversions
+120.86%
Conversion Value
+55.06%
Conversion Rate

The new website was built using Magento 2 which is well suited to the requirements of Pipekit and fully scalable for future growth. Pipekit’s extensive product inventory includes brand data and technical information in all areas. Full ERP Integration with Sage via xFour was utilised to allow seamless product, order and customer synchronisation as well as personalised trade pricing.

“Pipekit had reached the conclusion that they needed to update the website to improve both design and functionality, they contacted Verve to assist with this and we are glad they did.”
Julian Smout - Verve

The new website, built to a brand new clear design allows multiple payment options within products, bespoke shipping and Mailchimp integration in order for customers to keep up to date with the latest news. A full SEO migration from the previous website was undertaken to retain existing search engine rankings.

The team at Verve has continued to work alongside Pipekit to improve their Digital Marketing. Achieving a high standard of on and off page SEO, as well as managing and excelling their Google Ads campaigns to ensure they hold a strong place within the industry both organically and with paid for advertising.

“Verve have been approachable throughout the process and worked closely with us to ensure we were comfortable with all functionality. Post launch, they have continued to be at the end of the phone to give advice and support where required.”
Martyn Rowlands - Pipekit