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Tower

Fully Bespoke Magento 2 Site with Advanced Functionality

Tower Housewares approached Verve with the task of building them a new, bespoke Magento 2 website, to be completed within a tight deadline, and to a specific brief.

The design needed to be kept within Tower’s strict brand guidelines and was created with conversion in mind. We used large, bright images and banners to showcase the fantastic, wide range of Tower stock.

The most complex part The Tower Housewares project was the API integration. This custom built API integration works with the client’s internal ERP system. This includes seamless communication and synchronisation for Products, Categories, Inventory and Orders directly from (and to) the clients live data.

This allows the client to manage their stock and orders from within their own systems and business processes, rather than through Magento.

“It was our pleasure to work alongside the team at Verve on what was a very commercially important project to us that needed to be completed in a timely manner. ”
David Thompson-Jones, E-commerce Marketing Manager at Tower

With complex shipping rules, layered nav on the category pages for improved navigation and a mega menu for three tier category access, the sites user experience is pretty notable and it creates a smooth and seamless buying experience.

The site was built using multiple integrations such as dot mailer reviews and awin.com taking the Magento 2 build to a high level of bespoke functionality. Social media and blog were additionally integrated to ensure that the company could effectively drive traffic to the site through the relevant channels.

The team at Verve carried out pre and post launch SEO tasks to ensure the site was redirecting correctly, the meta data was implemented and google was able to index, reducing the loss of any SEO juice.

Tower is a huge company that has been running since 1912, supplying a wide range of houseware. They have over 100 years of experience in manufacturing and design excellence, providing homes with everyday kitchen essentials.

“The team responded efficiently and quickly to any questions that we had along the way, offering solutions and going beyond their brief at all stages to ensure that all our needs were met. I look forward to continuing to work with them moving forward.”
David Thompson-Jones, E-commerce Marketing Manager at Tower