Email marketing is the cornerstone of any omnichannel digital marketing strategy, and utterly crucial for long-term growth. Once you have customers on your list, they are the cheapest and easiest source of revenue. Building a big newsletter database creates a safety net for your business, but it also opens up huge opportunities.
Most companies send an email campaign once or twice a month, and that’s it. This is the equivalent of buying a Ferrari and not getting out of gear one…
About Shrewsbury’s Leading Email Marketing Agency
We are Klaviyo master partners and have a wealth of experience helping both eCommerce and service businesses to make their email marketing data driven. Whether you need to developers to build a custom Klaviyo integration from a bespoke website or portal, our custom WordPress Klaviyo plugin, or a standard eCommerce Klaviyo integration with Magento 2 (Adobe Commerce), Shopify or WooCommerce, we can connect up your data. From there, we are also a design agency so we can build stunning templates, build winning automations and send campaigns that grow your revenue.
We’ve worked with huge clients that have over 200 shops around the UK, wedding caterers who are pulling in over 200 custom fields to personalise emails with and eCommerce startups growing a list from scratch. Our experience is varied and our depth of knowledge is up there with any Klaviyo agency in the UK. However there is something that separates us and makes us the preferred email marketing agency for so many brands in Shrewsbury and across the UK:
We treat every account on an individual basis.
With email marketing, it’s easy to use the same copy and paste approach but we know that every business is different. Using an email marketing should help you to strengthen your brand and improve your understanding of your customers, and their appreciation of your brand. That means finding the right touchpoints for your subscribers, and the factors that motivate them to use your business. We’ll pour over data, and collect strategic zero-party data so we can form a better picture of your clients/customers. We don’t sell one Klaviyo package for a set amount and try to treat you like everybody else. Here is our process:
1. We audit your current Klaviyo account performance and produce a proposal outlining quick wins you can make to your email marketing strategy and opportunities we could work on together.
2. We’ll send this proposal to you and have a meeting to discuss it, getting to understand your business better. If its a fit, we’ll cost up the work you want done and set out a retainer that allows us to best do this.
3. Our retainers are flexible and communication is key. All our work is done in-house by expert Klaviyo trained staff at our office in Shrewsbury. Nothing is outsourced. In addition, after the first 3 months, you are on a rolling monthly retainer so we can work out how much resource you need and work around you. No long contracts, and we carry unused time over to the next month.
Lee-Ann Davies | JA Milton“Very happy with the service provided by Callum. He helped us set us our email marketing within Mailchimp. All templates made very professional and the training provided very clear.
Thanks Callum :)”
Charlotte Downs | CEO of Fastco“Having never utilised email marketing before we have been pleased with the implementation of Klaviyo. Callum has been very knowledgeable and helpful at all stages of implementation. We saw results almost immediately after going live”
Sam Holliday | Owner of Future Riders“Where to start….
Finding a marketing agency is a minefield with in its self!! I feel many just tell you what you want to hear to gain your business and then massively over charge and under deliver.Verve were able to tailor a package to suit my needs and expectation levels right from the off. After working closely with Callum for the last 6 months I can honestly say, I would trust Verve with any part of the marketing process within my business. Honest, open and transparent!”
Kathryn Shepherd | Marketing Manager at Berwick Care“Verve have done a superb job of setting up Klaviyo for us. It is delivering excellent results and is far superior to the software we were using previously. A big thanks to Callum for encouraging us to move.”
- Email Marketing Automation
Automation has revolutionised email marketing. We can help you to build automated flows which send pre-built yet dynamic emails to customers at specific times. Once they are built, these automations will deliver consistent value for your business in the background, helping to nurture, convert, re-engage and sunset your email database. From abandoned carts to AI-powered repeat-purchase flows, we build data-driven automations that increase your revenue and deliver a better customer experience.
The beauty of being able to send emails at the right time is relevance. Relevance is the difference between a company coming across as spammy and commercial or, caring about their customers and understanding them. We are obsessed with email relevance, and will pour over data to built flows that have the right messaging and land at just the right times.
As a Klaviyo agency, a lot of our email marketing automation is done for eCommerce companies, but if you have a WordPress website, we can also make a huge difference to your business. We have built a plugin that enables you to send emails based on what pages people browse on your website, and to automatically respond to contact forms. We have created the ultimate guide to Klaviyo for WordPress: read it here.
- Klaviyo Segmentation Tips
Email marketing is all about data now. We can split your newsletter list based on demographics, actions or predicted actions, and use this to create defined segments. Once again, this allows you to send more targeted, relevant campaigns. Furthermore, segments allow you to track your customer lifetime value, find your VIP customers and stop your sunset customers from disappearing.
Instead of sending one email campaign with one subject line to an entire newsletter database, we’ll split content, subject lines and sending patterns by defined segments that once again, increase relevance and deliver a much better experience to your customers.
One of our key recommendations is to create a list of profiles who are regularly bouncing and exclude these from some email sends to improve your deliverability. VIP segments and loyalty campaigns for these smaller lists are also very fruitful.
- Brand Identity In Emails
Email marketing is a crucial platform to build and strengthen your brand. We have a team of expert graphic designers who can help to design and build email templates that are on-brand and visually striking. These templates are easy-to-use and are an empowering, time-saving tool for your business.
- Retention Marketing Agency
If you are trying to use your email marketing to increase CLV (Customer Lifetime Value) for your eCommerce store then you have come to the right place. We are experts at helping you to understand your customers and then implementing a strategy which makes them buy more regularly. We’ll collect zero-party data, analyse your flows and find opportunities to send more relevant emails at more opportune moments.
- Klaviyo For Wordpress
We work with a lot of businesses who are not in the eCommerce space and instead have a WordPress website, a lead generation strategy and a service people love. However, most businesses like this tend to still be using a tool like Mailchimp and sending one long newsletter a month. This strategy should be extinct. Attention spans are shortening and content needs to be more personal/relevant. We have become the expert Klaviyo Agency when it comes to Klaviyo for WordPress. We’ve written a guide detailing exactly how to make the most of Klaviyo, and even built our own Klaviyo WordPress plugin to give you access to better data.
Boost your digital marketing with a data-driven email strategy. We are Klaviyo partners and can help you to build a bespoke, impactful approach.