Email marketing is the cornerstone of any omnichannel digital marketing strategy, and utterly crucial for long-term growth. Once you have customers on your list, they are the cheapest and easiest source of revenue. Building a big newsletter database creates a safety net for your business, but it also opens up huge opportunities.
Most companies send an email campaign once or twice a month, and that’s it. This is the equivalent of buying a Ferrari and not getting out of gear one…
Lee-Ann Davies | JA Milton“Very happy with the service provided by Callum. He helped us set us our email marketing within Mailchimp. All templates made very professional and the training provided very clear.
Thanks Callum :)”
Charlotte Downs CEO | Fastco“Having never utilised email marketing before we have been pleased with the implementation of Klaviyo. Callum has been very knowledgeable and helpful at all stages of implementation. We saw results almost immediately after going live”
- Email Marketing Automation
Automation has revolutionised email marketing. We can help you to build automated flows which send pre-built yet dynamic emails to customers at specific times. Once they are built, these automations will deliver consistent value for your business in the background, helping to nurture, convert, re-engage and sunset your email database. From abandoned carts to AI-powered repeat-purchase flows, we build data-driven automations that increase your revenue and deliver a better customer experience.
The beauty of being able to send emails at the right time is relevance. Relevance is the difference between a company coming across as spammy and commercial or, caring about their customers and understanding them. We are obsessed with email relevance, and will pour over data to built flows that have the right messaging and land at just the right times.
As a Klaviyo agency, a lot of our email marketing automation is done for eCommerce companies, but if you have a WordPress website, we can also make a huge difference to your business. We have built a plugin that enables you to send emails based on what pages people browse on your website, and to automatically respond to contact forms. We have created the ultimate guide to Klaviyo for WordPress: read it here.
- Klaviyo Segmentation Tips
Email marketing is all about data now. We can split your newsletter list based on demographics, actions or predicted actions, and use this to create defined segments. Once again, this allows you to send more targeted, relevant campaigns. Furthermore, segments allow you to track your customer lifetime value, find your VIP customers and stop your sunset customers from disappearing.
Instead of sending one email campaign with one subject line to an entire newsletter database, we’ll split content, subject lines and sending patterns by defined segments that once again, increase relevance and deliver a much better experience to your customers.
One of our key recommendations is to create a list of profiles who are regularly bouncing and exclude these from some email sends to improve your deliverability. VIP segments and loyalty campaigns for these smaller lists are also very fruitful.
- Brand Identity In Emails
Email marketing is a crucial platform to build and strengthen your brand. We have a team of expert graphic designers who can help to design and build email templates that are on-brand and visually striking. These templates are easy-to-use and are an empowering, time-saving tool for your business.
Boost your digital marketing with a data-driven email strategy. We are Klaviyo partners and can help you to build a bespoke, impactful approach.