We are a digital marketing agency based in Shrewsbury that was founded to help businesses grow, and one of the best ways to boost your revenue is by using Google Ads.

The reason it is so effective is down to Google itself; it is the biggest search platform in the world and thus a huge pool of intent. As opposed to other forms of marketing, with Google Ads you can target intent, not audiences, demographic or locations. You also only pay per click (PPC), which makes Google Ads a necessity for any online business.

Our Google Ads Process:

1. We are not one of those digital marketing agencies who starts off by quoting a generic PPC retainer without understanding your business. We’ll start by conducting a free Google Ads audit. We’ll identify a few quick wins you can implement, whether a Google Ads agency is the right thing for your business, and hopefully, identify a Google ads strategy we feel would help you to achieve your goals. If you aren’t currently running ads, we’ll audit your current marketing and competitors.
2. We’ll present our findings and plan to you in a meeting; this can be done in-person, online or over the phone. However, we will never work with a team we have not spoken to, as we need to understand you and your business to drive results.
3.  You’ll have a bespoke proposal outlining our plan and the Google Ads retainer we propose. Our Google Ads retainer packages are flexible and can be tailored to your needs, but the minimum cost is £600 a month.

Should I use an agency for my Google Ads?

The short answer is yes, but it depends on budget. We’ve seen some situations where businesses are spending more on agency fees than ad spend; this is not a productive relationship. We are a transparent B Corp who believe in doing business the right way. Our retainer packages are worked out by a mixture of hours and spend, so that it works best for us and, crucially you.

The main reason we recommend using an agency is that beating your competitors on Google is paramount. Google processes around 100,000 search queries every second; that’s 2 trillion a year. Data also shows that searching on google is often a signal of high-intent. Capturing the right traffic and the right times for the right cost-per-click will be the key that fuels business growth and allows you to acquire new customers.

Beyond being the worlds search engine, Google Ads agencies are vital because, things are constantly changing. Whether Google are launching new campaign types like performance max updating cookie consent guidelines or changing their algorithms, staying on top requires dedicated expertise. Google’s own reps can be inconsistent and usually push you towards spending more, after all that’s their job. A PPC agency like us can deliver value, hitting ROAS goals and making sure this vital digital marketing channel actually works for your business.