Who should use Shopify?

Shopify is a scalable eCommerce platform. Thanks to its seamless integrations and the potential it offers for growth, it now powers over 1,700,000 businesses. This eCommerce platform is a good fit for direct-to-consumer (DTC) brands.

One of the standout features of Shopify is its simplicity; it is easier to manage than a Magento 2 store and usually requires less ongoing development to fix errors. It has been built for the average user, not skilled developers. Of course, this does limit complexity somewhat, but it also empowers an eCommerce brand to really focus on their marketing, using the time saved to optimise the site for conversion. Shopify has over 6600 apps, which gives you an almost unlimited toolbox to grow your online revenue and add functionality to your website. Tools range from review collection to display social proof in visually striking ways that boost conversion rates, to email marketing and SMS partners. Shopify works very closely with these partners and thus the integrations are usually easy to setup and work incredibly effectively, harnessing a lot of data. Yotpo and Klaviyo are two great examples of this; Verve are Silver Klaviyo Advisers.

Shopify sites are built to be as effective on mobile as desktop, allowing you to take advantage of the growing number of mobile conversions made on eCommerce sites every year. You get access to an admin panel where you can enter your shop data, add or delete products, and process orders. In addition, you can use your store to manage shipping and connect with various shopping carrier accounts directly.

Shopify is subscription based but with relatively low monthly fees, it is certainly affordable compared to some competitors.

Why can Verve do?

In addition, we can design and develop your Shopify site to suit your business needs; creating something bespoke that impresses and crucially, converts. Whether you want a custom integration or a bespoke front-end, we can build a converting website that drives you towards your goals.  On Shopify it is tempting to simply set it up yourself and use one of the ready-made custom themes, but this is a risk. We have set out key reasons why working with Verve to build a custom Shopify store will empower your eCommerce growth:

1. Without development, your site will not be bespoke and you will not be able to sort out unique solutions to business specific problems. We can create custom integrations that solve problems for your business, saving time and money.
2. Time is money. Our experience on the platform means you can cut down on trial and error or technical issues. We’ll create a site which gives you a great platform to build on, so that you don’t hit problems down the line.
3. We have worked with a variety of integrations and partners. This experience means we can accurately advise on which apps suit your business best, from email marketing to review collection. As a full service digital agency, we can also ensure this fits in with your broader goals and help you to make the most of these new marketing channels.
4. Ongoing support and maintenance: if you have a technical issue or your site goes down, you will have a team of professionals who already understand it and can get it back up and running as fast as possible.
5. A site build on a theme is quick and easy, but it is limited. Your website will look very similar to others online and will not stand out. We design our sites to be visually-striking, to smash Google’s pagespeed tests and to be optimised for conversion.
6. We can assist in integrating the logistics, from a payment gateway that works to shipping methods that fit your operation.
7. We provide training, assistance and advice for clients, upskilling them.