Branding Projects

For nearly 20 years, Verve™ has been defining the visual identities of businesses throughout Shropshire and beyond. From a small, specialist design studio in Shrewsbury, we have expanded to a full-service digital agency with one of the best in-house creative teams in the region. Design has been the driving force throughout that journey.

While most agencies fall behind in chasing new trends or use the same recycled templates in their work, we are proud that our work has always been based on clarity in analysis, confidence in craft, and a genuine commitment to building brands that move the dial for our clients. We combine classic design discipline and digital identity expertise so that our designs work as hard as they do in a browser tab as they do on a billboard.

Our designers, strategists, and developers operate in the same space daily. This collaborative model means that we avoid isolated concept production or idea handovers. Instead, we build resilient brands for dynamic digital ecosystems and ensure cross-channel consistency.

From early stage startups trying to form their first brand identity, to well-established businesses wanting to refine, update or reposition themselves, we have worked with businesses of all shapes and sizes to help them articulate who they are, and visually represent that to the world. We have built a reputation on creating brands that not only look the part, but are also great from a business perspective.

Your target market, audience, and even your industry will always be changing. Even the most solid brand identity will need to be reviewed sooner or later. A brand update is an opportunity to alter and refine existing brand materials without generating everything completely new. It’s a methodical and strategic approach to maintaining relevance, competitiveness, and alignment with your current brand ethos.

Verve™ takes a thoughtful and commercial approach to updates. We don’t just alter the color palette or change the font, we conduct a comprehensive discovery process to analyze what is, and is not, working, and where market gaps and opportunities exist. We always focus on refinement unless your market is calling for something disruptive.

Your brand’s foundations along with the performance of your identity are evaluated by our design team across the digital, printed, and physical scopes. Many companies come to us with brands that perform well offline but not in the more contemporary digital realms. We help establish companies with apparent brand stagnation, in terms of branding, visuals, and overall cohesiveness. A brand refresh provides all of these opportunities to standardize the brand and create momentum. Improved clarity, rejuvenated graphics, sharper voice, and better digital frameworks are all typical results for brand refreshes. It can also boost your internal team’s confidence. When your brand aligns with your goals, it strengthens all of your publications. It’s not about destroying all your hard work; it’s about building on it. With almost 20 years of experience in design, we are equipped to refine your brand and carry it forward into a new epoch while preserving all its core elements. Without consistent execution, a brand cannot produce consistent outcomes. Formal brand guidelines serve as a branding identity application blueprint across all channels including digital and print collaterals, internal documents, large-scale marketing communications, and packaging.

Typical outcomes from a brand refresh include improved legibility, modernised visual assets, a sharper tone of voice, and a more robust system for digital use. It can also provide a new sense of confidence for your internal team. When your brand feels aligned with your ambition, everything you publish becomes stronger.

A refresh isn’t about tearing down what you’ve built. It’s about elevating it. With nearly twenty years of design experience, we know how to retain the essence of your brand while bringing it into a new era with precision and purpose.

A brand cannot deliver consistent results without consistent implementation. Formal brand guidelines act as the blueprint for how your identity should be applied across every channel, from digital assets and internal documents to large-scale campaigns and product packaging.

Many businesses excel at branding, but clear documentation eludes them. Misalignments, inconsistencies, and confusion grow over time. Internal divisions look at the brand differently. External collaborators create their own narratives. Simple oversights snowball into growth hindrances and reputational liabilities.

Our brand guiding contract projects aim to eliminate this growth hazard and provide your team with a true asset. We develop documentation that is clear, practical, easy to follow, and thoroughly describes every element of your brand system, including:

• Brand narrative and brand purpose

• Main visual identity

• Logo guidelines

• Palettes

• Typographic detail

• Guidance on imagery and illustration

• Tone of voice

• Digital do’s and don’ts

• Real-life application examples

The guidelines we create will be straightforward in their purpose and pretty easy to implement when it comes to working with a designer, bringing new employees up to speed or executing large-scale marketing activities. Also, the fact that designers and developers work together means that we will create guidelines that meet all the requirements of offline and online environments.

This means that your organization will have a single reference point, which will also protect your brand’s uniformity while you expand.