Capture the power of data to create and show customized ads. Improve marketing efficiency, gain new valuable leads, and do visitor retargeting.
Data Analysis
Choosing to work with Verve™ means that you are choosing to partner with an experienced team and gain access to one of the most valuable resources in the industry. Our approach is data driven. We focus on strategies and techniques that are results oriented rather than based on conjecture, and that is how we have developed a data driven culture that enables our clients to obtain sustainable growth.
Our data culture enables us to succeed in a fluid environment where advertising channels and competitive landscape change daily, and where customer behavior changes hourly. We have the utmost respect for data, and we view it as the most valuable resource to optimize advertising channels and improve user experience. We do not collect data for the sake of it. We interrogate it, challenge it, and extract value from every imprecise pattern we can identify, because, in the end, the value generated is what data is.
There is a specific reason this page is categorized under We Ideate. Without insight, ideation is simply guesswork, and guesswork seldom results in progress. The ideas we create are supported by the evidence that lay behind your business as well as the larger data set we observe across industries, platforms, and client campaign. You gain from not just your own experience, but from all the accumulated experience of every test, success and lesson learned the hard way, across the digital landscape.
Using a data-driven, insight-based approach helps you achieve your goals by improving your decision-making and performance.
What if I don’t want data to drive me
More than you might expect, we experience this. Some business owners and marketing managers fear that being data-driven means losing control, or cheapening their vision. In reality, it is quite the contrary. You control all the decisions and all the goals. Data tells us which paths are open, which ones are congested, and which ones lead straight off the cliff.
You are in control of the steering wheel, and you have a destination in mind. We are here to help you with the surrounding area to avoid dead ends that lead to waste of time and money. Strategy, creativity, and leadership are not replaced by data. In fact, they are enhanced by providing clarity and emphasizing the best options.
The reality is that the digital landscape is changing too quickly and is too complicated for instinct alone. Algorithms change without notice. Rivals reallocate their budgets from one day to the next. Customer expectations shift faster than most teams can identify. It’s a thick fog driving without data and hoping for the best. It’s data that allows us to see the road ahead so we can help you increase speed without danger.
You don’t need to be a data genius. You need to appreciate the value of informed decisions. And after experiencing the possibilities that arise from evidence-based decision-making, you’ll never want to go back.
What does Verve™ tell me from my data?
Small moments of friction can cost thousands. We can see when users slow down and we understand why. It might be a confusing message, a slow page, the wrong layout or an unexpected distraction. Once we identify the cause, we fix it.
Clicks, impressions and cost-per-anything mean nothing without context. We cross-reference to understand exactly which channels deserve your investment and which are draining your budget.
Users seldom follow a direct route from discovery to conversion. We study pathways that include multiple touchpoints including ads, emails, search engine results, direct traffic, and on-site content. The more we comprehend the journey, the more we are capable to direct others through the same path.
Thanks to our experience spanning different industries, we identify patterns that most in-house teams have not encountered. We’re privy to what’s emerging, receding, and what’s primed to breakthrough. We identify the gaps competitors have overlooked and empower you to seize them first.
We analyze large amounts of data, and sometimes the results catch us off-guard. Products that were sidelined to the bottom of the priority list turn out to be the most successful in generating repeat purchases. Campaigns that were perceived to be performing poorly end up influencing users on the other end of the funnel. We identify what is actually facilitating the outcome.
When we look at your historical data combined with industry trends and platform data, we can pinpoint the next ‘leap’ and build a strategy around it. Growth is not a mystery; it is a calculation.
Testimonials
Good decision making is driven by good data. This is not the case for many businesses. When we look more deeply, many companies don’t realize just how unreliable their data is. Even minor inaccuracies can present a distorted view of performance, mislead teams, and direct strategies in the wrong or suboptimal direction. Before we rely on any data, we evaluate the accuracy of your entire data system.
This typically encompasses:
Is tracking working properly? Are events firing consistently? Is conversion tracking accurate? Is it tracking just the right amount or too little or even too much? Proper tracking eliminates guesswork.
Different ad platforms take credit for the same conversion. We evaluate the reliability of your attribution model and make sure the truth, rather than the over-optimistic promises of an ad platform, is reflected in your reporting.
If you’ve been tracking incorrectly for months or even years, we determine what can be used and what needs to be rebuilt from scratch. For forecasting and year-on-year comparisons, clean historical baselines are crucial.
Site, checkout, theme, or CMS updates may impact your data. We inspect your technical stack to ensure nothing compromises your data’s accuracy and consistency.
Changing privacy regulations, new cookie rules, and limitations on data can quickly lead to declining data quality. We keep you compliant by ensuring your setup is current and in line with the latest requirements, while also maintaining critical insights.
Once we are sure the data is clean, we can rely on it. When data is dirty, we fix it quickly. In a world where every decision is based on data, strong data is non-negotiable.
Do you report on data?
Yes, but we report because it is important not because of a relationship with data that extends beyond a report. We analyze because it is essential.
Every month, we deliver a report explaining how your campaigns, channels, and on-site activities performed. It discusses what improved, what got worse, and what we are going to test next. The numbers are important, but the story behind them is even more important. We always ensure that you understand what happened, why it happened, and what we are planning to do next.
Our team uses your data continuously, even outside reporting cycles. Developers use your performance metrics to make speed optimisations. Designers use your user data to improve their layouts. Marketers use your data to refine paid marketing strategies, improve SEO, and grow email revenue. Within Verve, every decision is data-driven; your business benefits from this feedback system.
We have the advantage of analyzing a data set ten years in length, containing thousands of campaigns and millions of user interactions, which is why we have experience devising strategies that allow us to predict changes, set performance benchmarks and use successful strategies to increase user interactions. You’re not starting from the very beginning. You’re standing on all of the progress we’ve made.
🎉 NEW Service! 🎊
- Tacking/capture setup
- Source integration
- Data combination & Manipulation
- Dashboard & Visualisation Setup
- Ongoing Commentary & adjustments
Capture the power of data to create and show customized ads. Improve marketing efficiency, gain new valuable leads, and do visitor retargeting.
Data Analysis
Choosing to work with Verve™ means that you are choosing to partner with an experienced team and gain access to one of the most valuable resources in the industry. Our approach is data driven. We focus on strategies and techniques that are results oriented rather than based on conjecture, and that is how we have developed a data driven culture that enables our clients to obtain sustainable growth.
Our data culture enables us to succeed in a fluid environment where advertising channels and competitive landscape change daily, and where customer behavior changes hourly. We have the utmost respect for data, and we view it as the most valuable resource to optimize advertising channels and improve user experience. We do not collect data for the sake of it. We interrogate it, challenge it, and extract value from every imprecise pattern we can identify, because, in the end, the value generated is what data is.
There is a specific reason this page is categorized under We Ideate. Without insight, ideation is simply guesswork, and guesswork seldom results in progress. The ideas we create are supported by the evidence that lay behind your business as well as the larger data set we observe across industries, platforms, and client campaign. You gain from not just your own experience, but from all the accumulated experience of every test, success and lesson learned the hard way, across the digital landscape.
Using a data-driven, insight-based approach helps you achieve your goals by improving your decision-making and performance.
What if I don’t want data to drive me
More than you might expect, we experience this. Some business owners and marketing managers fear that being data-driven means losing control, or cheapening their vision. In reality, it is quite the contrary. You control all the decisions and all the goals. Data tells us which paths are open, which ones are congested, and which ones lead straight off the cliff.
You are in control of the steering wheel, and you have a destination in mind. We are here to help you with the surrounding area to avoid dead ends that lead to waste of time and money. Strategy, creativity, and leadership are not replaced by data. In fact, they are enhanced by providing clarity and emphasizing the best options.
The reality is that the digital landscape is changing too quickly and is too complicated for instinct alone. Algorithms change without notice. Rivals reallocate their budgets from one day to the next. Customer expectations shift faster than most teams can identify. It’s a thick fog driving without data and hoping for the best. It’s data that allows us to see the road ahead so we can help you increase speed without danger.
You don’t need to be a data genius. You need to appreciate the value of informed decisions. And after experiencing the possibilities that arise from evidence-based decision-making, you’ll never want to go back.
What does Verve™ tell me from my data?
Small moments of friction can cost thousands. We can see when users slow down and we understand why. It might be a confusing message, a slow page, the wrong layout or an unexpected distraction. Once we identify the cause, we fix it.
Clicks, impressions and cost-per-anything mean nothing without context. We cross-reference to understand exactly which channels deserve your investment and which are draining your budget.
Users seldom follow a direct route from discovery to conversion. We study pathways that include multiple touchpoints including ads, emails, search engine results, direct traffic, and on-site content. The more we comprehend the journey, the more we are capable to direct others through the same path.
Thanks to our experience spanning different industries, we identify patterns that most in-house teams have not encountered. We’re privy to what’s emerging, receding, and what’s primed to breakthrough. We identify the gaps competitors have overlooked and empower you to seize them first.
We analyze large amounts of data, and sometimes the results catch us off-guard. Products that were sidelined to the bottom of the priority list turn out to be the most successful in generating repeat purchases. Campaigns that were perceived to be performing poorly end up influencing users on the other end of the funnel. We identify what is actually facilitating the outcome.
When we look at your historical data combined with industry trends and platform data, we can pinpoint the next ‘leap’ and build a strategy around it. Growth is not a mystery; it is a calculation.
Testimonials
Good decision making is driven by good data. This is not the case for many businesses. When we look more deeply, many companies don’t realize just how unreliable their data is. Even minor inaccuracies can present a distorted view of performance, mislead teams, and direct strategies in the wrong or suboptimal direction. Before we rely on any data, we evaluate the accuracy of your entire data system.
This typically encompasses:
Is tracking working properly? Are events firing consistently? Is conversion tracking accurate? Is it tracking just the right amount or too little or even too much? Proper tracking eliminates guesswork.
Different ad platforms take credit for the same conversion. We evaluate the reliability of your attribution model and make sure the truth, rather than the over-optimistic promises of an ad platform, is reflected in your reporting.
If you’ve been tracking incorrectly for months or even years, we determine what can be used and what needs to be rebuilt from scratch. For forecasting and year-on-year comparisons, clean historical baselines are crucial.
Site, checkout, theme, or CMS updates may impact your data. We inspect your technical stack to ensure nothing compromises your data’s accuracy and consistency.
Changing privacy regulations, new cookie rules, and limitations on data can quickly lead to declining data quality. We keep you compliant by ensuring your setup is current and in line with the latest requirements, while also maintaining critical insights.
Once we are sure the data is clean, we can rely on it. When data is dirty, we fix it quickly. In a world where every decision is based on data, strong data is non-negotiable.
Do you report on data?
Yes, but we report because it is important not because of a relationship with data that extends beyond a report. We analyze because it is essential.
Every month, we deliver a report explaining how your campaigns, channels, and on-site activities performed. It discusses what improved, what got worse, and what we are going to test next. The numbers are important, but the story behind them is even more important. We always ensure that you understand what happened, why it happened, and what we are planning to do next.
Our team uses your data continuously, even outside reporting cycles. Developers use your performance metrics to make speed optimisations. Designers use your user data to improve their layouts. Marketers use your data to refine paid marketing strategies, improve SEO, and grow email revenue. Within Verve, every decision is data-driven; your business benefits from this feedback system.
We have the advantage of analyzing a data set ten years in length, containing thousands of campaigns and millions of user interactions, which is why we have experience devising strategies that allow us to predict changes, set performance benchmarks and use successful strategies to increase user interactions. You’re not starting from the very beginning. You’re standing on all of the progress we’ve made.
🎉 NEW Service! 🎊
- Tacking/capture setup
- Source integration
- Data combination & Manipulation
- Dashboard & Visualisation Setup
- Ongoing Commentary & adjustments