Scale your eCommerce store with a retainer designed for growth. Access all the marketing expertise you need to grow, for less cost than one in-house hire.
Ecommerce Growth Packages
Working with Verve™ gives you a direct line into a world-class team of developers, performance marketers, strategists and designers who all obsess over one thing; building repeatable, measurable, omnichannel growth for ambitious ecommerce brands. Our ecommerce growth packages pull together the services that matter most, placing every channel under one roof, guided by a single commercial strategy, and executed by specialists who understand exactly how to scale revenue without burning budget.
These packages are designed for ecommerce brands who want progress not platitudes. If you are a founder who has hit a ceiling, a marketing team that has run out of hours in the day, or a scaling DTC brand with targets to hit and no room for guesswork, this is the structure that gets you there. Instead of juggling multiple freelancers or trying to squeeze more output from overstretched in-house staff, you gain a fully aligned team for less than the cost of a single hire.
Where your competitors are stitching together disjointed channels and hoping they align, you will be operating with a unified growth architecture where every decision supports your long term commercial goals. This is the difference between ticking boxes and building momentum.
What is an ecommerce growth package
An ecommerce growth package is a monthly retainer that combines SEO, PPC, email marketing, review generation, conversion rate optimisation and ongoing strategic consultancy into one integrated programme of work. Instead of treating each channel as its own silo, we treat your business as a whole system with friction points, opportunities, constraints and untapped demand. We then architect a plan that removes those constraints and compounds the wins.
Most ecommerce business owners come to us with one of two problems. Either they are growing but not efficiently, or they have plateaued and can’t work out why. Both cases are solved the same way; with joined-up thinking, consistent execution and a team that knows how to make channels work symbiotically.
Your package begins with a deep discovery phase. We analyse your data, your existing marketing, your competitors, your product margins, your technical foundations, your customer lifetime value, and your operational capacity. This forms the blueprint that everything else is built on. From here, every task completed by every member of the team aligns directly with your commercial priorities.
This is not a scattergun approach. It’s not monthly “maintenance”. And it’s never a pile of disconnected tasks. It is a structured, interconnected ecosystem designed to increase revenue, improve efficiency and strengthen brand loyalty.
What is an ecommerce growth package
An ecommerce growth package is a monthly retainer that combines SEO, PPC, email marketing, review generation, conversion rate optimisation and ongoing strategic consultancy into one integrated programme of work. Instead of treating each channel as its own silo, we treat your business as a whole system with friction points, opportunities, constraints and untapped demand. We then architect a plan that removes those constraints and compounds the wins.
Most ecommerce business owners come to us with one of two problems. Either they are growing but not efficiently, or they have plateaued and can’t work out why. Both cases are solved the same way; with joined-up thinking, consistent execution and a team that knows how to make channels work symbiotically.
Your package begins with a deep discovery phase. We analyse your data, your existing marketing, your competitors, your product margins, your technical foundations, your customer lifetime value, and your operational capacity. This forms the blueprint that everything else is built on. From here, every task completed by every member of the team aligns directly with your commercial priorities.
This is not a scattergun approach. It’s not monthly “maintenance”. And it’s never a pile of disconnected tasks. It is a structured, interconnected ecosystem designed to increase revenue, improve efficiency and strengthen brand loyalty.
The power of connected up thinking
Growth doesn’t happen in a straight line. It accelerates when each channel strengthens the next. When your PPC insight shapes your SEO content, when your review collection boosts your conversion rate, when your automated email flows lift lifetime value, the outcome is far greater than any channel can deliver on its own.
Most ecommerce teams know this in theory, but lack the time or expertise to do it in practice. In-house staff are often stretched thin, juggling BAU tasks with tactical campaigns, never quite getting ahead of the curve. Hiring more people is expensive and rarely gives you the depth needed across such varied skillsets. A specialist PPC manager might know Google Ads inside out, but not email segmentation or technical SEO. A content marketer may write beautifully but cannot architect a profitable shopping campaign.
This is why connected up thinking matters. When you invest in a growth package, you’re not buying hours. You’re buying a team that operates collaboratively, sharing data, testing hypotheses and making decisions backed by insight rather than instinct. Your SEO strategist will work with your PPC specialist to identify profitable keywords you should own. Your email team will build flows that recover ad spend. Your CRO lead will refine your product pages so that every visitor has a smoother path to checkout. And all of this is overseen by a lead strategist who keeps everything aligned to the outcomes that matter most.
The result is momentum. And momentum compounds.
Hiring an in-house team with our level of expertise and experience would cost you over £250,000 a year in salary alone.
Search Engine Optimisation
SEO is often misunderstood as a slow-moving channel, but in ecommerce it becomes the backbone of sustainable growth. Paid traffic can acquire customers quickly, but SEO builds a long-term pipeline of high intent visitors who arrive without adding pressure to your ad budgets. When executed well, it reduces your dependency on PPC and improves the profitability of every sale.
Our SEO approach begins with technical foundations. We work closely with our in-house development team (the strongest in the region) to ensure your site loads fast, indexes cleanly and provides search engines with the structural clarity they need. From there, we focus on category page relevance, product-level optimisation, content architecture and internal linking. These are the elements that matter most when competing in busy ecommerce spaces.
SEO in a growth package is not about blog posts for the sake of blog posts. Every piece of content serves a purpose. It might support your long-tail search visibility, reinforce authority for priority categories, or help us capture pre-purchase intent. And because your PPC data informs our research, we know exactly which keywords convert, what customers search for, and where your competitors are winning.
This blend of technical expertise, commerce-focused content and cross-channel insight means your organic performance not only grows but grows in the right direction.
This is where our ecommerce growth packages stand out. PPC never exists in isolation. It becomes the engine that powers your wider omnichannel marketing and fuels the insights that strengthen every other channel.
Pay Per Click
Paid search is often the biggest lever for ecommerce brands, but it is also where money is most easily wasted. Handing daily budget to Google or Bing without the time, skill or structure to manage it is like handing the keys of a racing yacht to someone who sails twice a year. They may get it moving, but they won’t get the best out of it.
Our PPC specialists operate inside an ever-changing search landscape where automation, audience signals and creative all need to be tuned continuously. We obsess over data, dissecting every click, query and conversion pathway to ensure your spend supports your margins and your commercial goals. We monitor the signals that most people ignore, identifying profitable segments, reducing wasted spend and reallocating budget to the areas that generate the best returns.
Where in-house teams often spend weeks firefighting and reacting, we work proactively. We test new campaign structures, build micro-audiences, and refine your product feed so every ad is as relevant and persuasive as possible. The insights gained from these campaigns feed directly into your SEO and email strategy, giving us a deeper understanding of your customers and their buying patterns.
This is where our ecommerce growth packages stand out. PPC never exists in isolation. It becomes the engine that powers your wider omnichannel marketing and fuels the insights that strengthen every other channel.
Email Marketing
Email marketing remains one of the most profitable channels for ecommerce brands. When it is executed with precision, it becomes your most efficient revenue driver, delivering repeat purchases, recovering lost carts, and nurturing new customers into long-term loyal buyers.
Our team builds your email strategy around two core pillars; automation and campaigns. Automations work tirelessly in the background, handling welcome sequences, abandoned carts, product recommendations, replenishment reminders and loyalty flows. Campaigns give you the ability to react to seasons, promotions, launches and customer insights.
But the true power comes from how email interacts with your other channels. PPC will bring in first-time buyers. SEO will bring in high-intent researchers. Email keeps them coming back. And because we align these channels under one growth architecture, we know exactly how to use segmentation and behavioural data to make your emails more relevant, more timely and more profitable.
Our preferred platform is Klaviyo as it provides the depth, insight and automation needed for serious ecommerce growth. With our team managing it, email becomes a revenue engine that compounds month after month.
Conversion Rate Optimisation
Driving traffic is only half of the equation. If your site does not convert efficiently, you will always struggle to scale profitably. CRO is about removing friction, improving clarity and making it easier for customers to make confident buying decisions.
Our development and UX teams analyse your site using a combination of analytics, user recording data, customer feedback and proven ecommerce design principles. We identify where customers hesitate, which elements cause confusion, and what improvements will deliver the fastest commercial impact.
This might involve refining your product page layout, improving navigation, redesigning key templates, or simplifying the checkout process. Because we build bespoke sites across Magento 2, Hyva, Shopify and WooCommerce, our recommendations are always grounded in technical understanding, not guesswork.
CRO inside a growth package ensures your paid and organic traffic works harder. Every improvement we make increases your efficiency, lifts your margins and makes scaling significantly easier.
Life Time Value
Acquiring new customers is expensive. Growing lifetime value increases profitability and stabilises your revenue. Our LTV work focuses on building a deeper relationship with your customers so they buy more frequently, spend more per order and stay loyal for longer.
We analyse your purchase patterns, product lifecycle, customer cohorts and segmentation strategy. From here, we create programmes that encourage repeat purchasing. This might involve replenishment flows, cross-sell logic, loyalty incentives, reviews and UGC collection, or improving your post-purchase experience.
The aim is simple; reduce your reliance on paid acquisition by turning one-time buyers into long-term advocates. When your LTV rises, your ROAS target becomes easier to hit, your PPC becomes more profitable, and your brand becomes more resilient.
Data-Driven Growth & Performance Marketing
One of the most common misconceptions is that bringing marketing in-house is cheaper than partnering with an agency. Although this can appear true on paper, the reality is usually the opposite. For around £1,500 per month, you gain access to an entire team specialising in every discipline you need to grow an ecommerce business. Hiring in-house cannot match this depth.
A typical ecommerce team requires at least:
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A PPC specialist
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An SEO strategist
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A content writer
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An email marketer
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A CRO specialist
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A developer
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A designer
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A marketing manager to coordinate them
Even a single mid-level marketer will cost more than your entire retainer once salary, NI, training, holidays and software costs are factored in. And they still won’t possess every skill required to run a full omnichannel growth programme.
Our growth packages give you a complete department with expertise across all these areas. Everything is coordinated by a lead strategist and supported by our in-house development team. Your marketing becomes more consistent, more effective and significantly more efficient.
This is why our ecommerce growth retainers are the best option for ambitious brands. Not only are they the strongest value for money, but they also provide the strategic clarity and executional depth needed to scale confidently.
- Strategy
- SEO
- PPC
- Web development
- CRO
- Strategy
- Branding & Design
- Marketing
- Web development
- Data Analysis
- Pre Workshop Pack/questionnaire
- 1 – Day strategy workshop
- Strategy document production
- Post delivery consultation
- Included in Fractional CMO Service
- Template Design
- Campaign Management
- Segmentation & List building
- Automation Management
- Details Monthly reporting
- Google Ads
- Bing Ads
- Amazon Ads
- Linkedin Ads
- Meta Ads
- Query analysis and tracking
- Content optimisation
- Verve™ foundational standards
- Data feed imports
- Detailed monthly reports
- Keyword analysis & tracking
- Organic strategy + Content creation
- Verve™ foundational standards
- On page technical markup
- Detailed monthly reporting