Utilize a retainer tailored for expansion, scaling your eCommerce business. Access all the marketing know-how necessary to develop, and for under the price of one in-house employee.
Ecommerce Growth Packages
Your partnership with Verve™ opens up access to an expert team of developers, performance marketers, strategists, and designers who are solely focused on one thing: creating repeatable, measurable, and omnichannel growth for ambitious ecommerce players. Our ecommerce growth packages focus on the most critical services, placing all channels under one roof, all aligned to a single commercial strategy, executed by specialists who know how to scale revenue without wasting budget.
If you are looking for ecommerce services that promise nothing but platitudes, look elsewhere. If you are a founder who is feeling stuck, a marketing team who is feeling the pressure, or a rapidly growing DTC brand with aggressive targets and no room for uncertainty, this is the framework to get you there. Instead of having to deal with multiple freelancers or overworked in-house staff, you get a fully integrated team for less than the cost of one hire.
While most competitors are piecing together disparate channels, you will have a focused growth strategy with a clear alignment to your commercial priorities. This is the difference between pouring your time and effort into ticking boxes and actively driving momentum.
What is an ecommerce growth package
An ecommerce growth package is defined as a monthly retainer that integrates SEO, PPC, email marketing, review generation, conversion rate optimization, and strategic consultancy into a single package. Instead of working on each channel as a separate entity, we look at your company as a complete system with friction points, opportunity, limitations, and demand that has not been tapped. Then, we craft a plan that eliminates those barriers and amplifies the wins.
Most ecommerce business owners come to us with one of two issues. They are either losing scale but growing, or they have flattened and can’t figure out the cause. Both situations are resolved in the same manner; with integrated thinking, persistent implementation, and a group that understands how to have a channel work together with other channels.
Your package starts with an extensive discovery phase. We examine your data, marketing activities, competitors, product economics, technical setup, customer lifetime value, and operational capacity. This generates the blueprint which everything else is based on. From this point on, every task done by every team member will be in complete harmony with your commercial priorities.
This is not a scattergun strategy. It is not monthly ‘maintenance.’ It is not a random set of unconnected duties. It is the planning of a complete, integrated system with the goal to enhance income, increase efficiency, and improve brand loyalty.
What is an ecommerce growth package
An ecommerce growth package is a type of monthly retainer where we integrate SEO, PPC, email marketing, review generation, conversion rate optimisation, and ongoing strategic consultancy into a single package. Most agencies will keep each marketing channel as a separate silo, but we take an ecosystem approach. We look at your entire business system and identify friction points and untapped demand and develop a road map for removing those constraints and increasing your growth.
Ecommerce business owners generally arrive at our doorstep with one of two issues. Either they are growing, but it’s not being achieved in a sustainable way, or they have hit a plateau and are struggling to identify the reason for it. In order to resolve either of these challenges, we require strategic thought, consistent action, and a dedicated team that understands how to enable marketing channel integration.
Your package entails a comprehensive discovery process. We evaluate your data, marketing efforts to date, competitors, product margins, technical infrastructure, customer lifetime value, and operational capacity. Everything else we do is based on these insights. Consequently, each team member’s individual assignments and efforts are aimed at advancing your business objectives.
This is not a shotgun approach. It is not routine maintenance. And it will never consist of a random collection of tasks. This is a designed and coherent system to enhance revenue, streamline processes, and improve customer loyalty.
The power of connected up thinking
Growth is never linear. It gains momentum when one channel enhances another. Example: your PPC insights inform your SEO content strategy, your review collection helps conversion rates, and your automated email flows increase customer lifetime value. It’s clear that the outcome is significantly better than what any individual channel can achieve.
Most ecommerce businesses understand how interconnected their growth strategy should be, but that understanding is often limited due to a lack of time or know-how. When it comes to their teams, most in-house resources are stretched thin, balancing business as usual (BAU) with tactical campaigns, and never achieving proactive high-performer status. Staff augmentation is expensive, and won’t provide the breadth of coverage you need across such diverse skill sets. A PPC lead may be a Google Ads pro, but could be clueless with regard to email segmentation or technical SEO. A fabulous content marketer could also be the worst shopping campaign architect, too.
This is where connected up thinking becomes valuable. With a growth package, you are investing in a team that collaborates across disciplines, sharing data, testing theories, and driving insight-based decisions. Your PPC and SEO strategists collaborate to pinpoint the keywords that will be profitable for your business. Your payment recovery flows will be constructed by your email team. Your conversion rate optimization (CRO) strategist will streamline your product pages to ensure that every visitor faces a frictionless journey to checkout. A lead strategist will do the oversight to ensure everything stays aligned with your most critical outcomes.
The result is momentum. And momentum compounds.
To establish an in-house team comparable to our expertise and experience would cost you in excess of £250,000 per year just in salaries.
Search Engine Optimisation
SEO is sometimes seen as a channel that evolves slowly, but that’s not the case in ecommerce, where it actually is the backbone of sustainable growth. While paid traffic can capture customers in the immediate term, SEO creates a long-term stream of high-intent traffic that comes without pressure on your ad spend. When done correctly, SEO minimizes your reliance on paid search and increases the profitability of every sale.
The first part of our SEO Strategy deals with the building blocks of SEO. Together with our in-house development team, the best in the region, we ensure that your site loads quickly, indexes properly, and offers search engines the structural clarity. After that, we concentrate on the relevance of the category page, optimisation at the product level, content architecture and internal linking. These are the top priorities when it comes to competing in crowded ecommerce spaces.
SEO within a growth package means way more than doing random blog posts. Each content piece is intentional. It can either assist and/or develop authority for priority categories and pre-purchase intent. As for the PPC data, it guides our research to understand winning keywords, customer search behavior, and competitive gaps.
Your expertise in technology, content around commerce, and cross-channel understanding enables your organic performance to both increase and to increase in the right areas.
This is the unique aspect of our ecommerce growth packages. PPC is never in a vacuum. It acts as the driver of your broader omnichannel marketing and provides the fuel to improve the performance of all other channels.
Pay Per Click
Paid search is often the biggest lever for ecommerce brands, but it is also where money is most easily wasted. Handing daily budget to Google or Bing without the time, skill or structure to manage it is like handing the keys of a racing yacht to someone who sails twice a year. They may get it moving, but they won’t get the best out of it.
Our PPC specialists operate inside an ever-changing search landscape where automation, audience signals and creative all need to be tuned continuously. We obsess over data, dissecting every click, query and conversion pathway to ensure your spend supports your margins and your commercial goals. We monitor the signals that most people ignore, identifying profitable segments, reducing wasted spend and reallocating budget to the areas that generate the best returns.
Where in-house teams often spend weeks firefighting and reacting, we work proactively. We test new campaign structures, build micro-audiences, and refine your product feed so every ad is as relevant and persuasive as possible. The insights gained from these campaigns feed directly into your SEO and email strategy, giving us a deeper understanding of your customers and their buying patterns.
This is where our ecommerce growth packages stand out. PPC never exists in isolation. It becomes the engine that powers your wider omnichannel marketing and fuels the insights that strengthen every other channel.
Email Marketing
Email marketing remains one of the most profitable channels for ecommerce brands. When it is executed with precision, it becomes your most efficient revenue driver, delivering repeat purchases, recovering lost carts, and nurturing new customers into long-term loyal buyers.
Our team builds your email strategy around two core pillars; automation and campaigns. Automations work tirelessly in the background, handling welcome sequences, abandoned carts, product recommendations, replenishment reminders and loyalty flows. Campaigns give you the ability to react to seasons, promotions, launches and customer insights.
But the true power comes from how email interacts with your other channels. PPC will bring in first-time buyers. SEO will bring in high-intent researchers. Email keeps them coming back. And because we align these channels under one growth architecture, we know exactly how to use segmentation and behavioural data to make your emails more relevant, more timely and more profitable.
Our preferred platform is Klaviyo as it provides the depth, insight and automation needed for serious ecommerce growth. With our team managing it, email becomes a revenue engine that compounds month after month.
Conversion Rate Optimisation
Driving traffic is only half of the equation. If your site does not convert efficiently, you will always struggle to scale profitably. CRO is about removing friction, improving clarity and making it easier for customers to make confident buying decisions.
Our development and UX teams analyse your site using a combination of analytics, user recording data, customer feedback and proven ecommerce design principles. We identify where customers hesitate, which elements cause confusion, and what improvements will deliver the fastest commercial impact.
This might involve refining your product page layout, improving navigation, redesigning key templates, or simplifying the checkout process. Because we build bespoke sites across Magento 2, Hyva, Shopify and WooCommerce, our recommendations are always grounded in technical understanding, not guesswork.
CRO inside a growth package ensures your paid and organic traffic works harder. Every improvement we make increases your efficiency, lifts your margins and makes scaling significantly easier.
Life Time Value
Acquiring new customers is costly. However, increasing lifetime value positively impacts profit and revenue stability. Our LTV efforts are aimed at fostering a stronger connection with your customers so they buy more often, increase their order value, and are repeat buyers for longer.
We examine your buying patterns, the lifecycle of products, customer cohorts, and segmentation strategies. Based on that, we formulate strategies that foster repeat purchases. This may include the implementation of replenishment flows, cross-sell logic, loyalty incentives, reviews and UGC collection, or enhancing your post-purchase experience.
The goal is straightforward. By converting one-time customers into recurring supporters, your dependence on paid customer acquisition can be lessened. As your customer lifetime value (LTV) increases, achieving your return on advertising spend (ROAS) goals becomes simpler, your pay-per-click (PPC) advertising becomes more lucrative, and your brand’s ability to withstand market fluctuations increases.
Data-Driven Growth & Performance Marketing
It is a common myth that bringing marketing in-house is cheaper than working with an agency. While that might hold true on face value, the truth is the opposite. For £1500 a month, you can get an ‘in-house’ team that covers every single role needed to help grow an ecommerce business. Hiring in-house will never be able to offer that diversity.
A typical ecommerce team requires at least:
- A PPC specialist
- An SEO strategist
- A content writer
- An email marketer
- A CRO specialist
- A developer
- A designer
- A marketing manager to coordinate them
Even a single mid level marketer will be more expensive than your whole retainer once you factor in salary, National Insurance, training, holidays and software. And that mid level marketer won’t even have all the skills needed to implement a complete omnichannel growth programme.
Our growth packages provide you with a whole department and expertise across the board. A lead strategist and in-house dev team lead and coordinate everything. You get improved, consistent, and more efficient marketing.
This is the reason we offer the best ecommerce growth retainer for ambitious brands. They offer the best value for money, and provide the tactical clarity and level of execution needed to scale confidently.
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