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Email Marketing

Convert subscribers to loyal customers using data-driven emails and SMS marketing. We assist with revenue scaling through automated flows and targeted campaigns. With Klaviyo goals tailored to your growth, we help you achieve your revenue scaling goals.

Working with Verve™ gives you access to a team who treat email and SMS not as a tick-box channel but as one of the most powerful engines of ecommerce growth. Our Klaviyo specialists combine commercial strategy, technical expertise, and creative execution to turn your customer data into revenue that compounds month after month. If you are looking for a partner who can take the guesswork out of segmentation, automation, design and reporting, you are in the right place.

 

We build high-converting email campaigns and fully automated customer journeys that act as an extension of your ecommerce store. Every message, every branch, every trigger and every segment is designed to drive customer lifetime value. From recovering abandoned baskets to nurturing VIP repeat buyers, we ensure Klaviyo works as hard as it possibly can for your brand.

 

This is ecommerce-focused email marketing delivered by a team who understand lifecycle growth, retention strategy, and the technical foundations needed to scale owned-channel revenue. We help you move beyond sending ad hoc newsletters and into a structured, data-driven approach where each step a customer takes is met with timely, relevant and commercially aligned messaging.

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Using Klaviyo, eCommerce brands can gain customer insight, predictive analytics and behavioural tracking. The challenge isn’t access to the data, it’s what to do with it. At Verve, our email marketing professionals transform Klaviyo into practical outcomes. We focus on building strategies designed to improve repeat purchase rates, decrease order frequency, and increase customer loyalty.

 

Our team directly utilizes Klaviyo to execute advanced automation flows, create templates, manage deliverability, and conduct performance monitoring. We know how to pair meaningful content with the technical know-how, ensuring your clients receive messages that are personal while fulfilling a specific goal.

 

No matter if your business runs on Shopify, Magento, WooCommerce, or a custom eCommerce solution, our developers and marketing specialists team up to achieve seamless integration with Klaviyo, ensuring the right data is captured, and actions are triggered. This sets the stage for lifecycle flows that meet your expectations.

 

While working with Verve™, you are not hiring a freelancer or receiving a one-size-fits-all agency solution. You’re getting a fully dedicated partner who understands how to make email and SMS one of the most predictable and expandable revenue streams for your business.

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Our Approach to Klaviyo Email Marketing

1. Strategy before execution

To start, we review your provided data, customer journeys, ecommerce performance, and commercial priorities. This allows us to pinpoint what is holding back growth and what opportunities can provide an immediate boost. We develop a roadmap that matches your business goals, whether you require a full lifecycle rebuild or just incremental improvements to existing flows.

2. Data-driven decisions

Klaviyo’s predictive analytics and segmentation provide us with real information about your customers’ identities, behaviors, and revenue-driving actions. We avoid guesswork and un-timely industry best practices, and we use real data to inform each decision. We utilize analytics to inform our decisions in all areas, including subject line wording, timing, email content, and the themes of the emails and automation triggers.

3. Creative that connects

Creative design and compelling copy are essential for effective email marketing. Our designers create responsive templates that present your products and brand and direct users toward specific actions. Together with copy that is sharp and concise, and is written in your tone of voice, your campaign will find a good balance between creativity and commercialism.

4. Continuous optimisation

Email and SMS are ongoing channels that require consistent management. Our team evaluates performance daily and modifies segmentation, logic, and design to ensure positive results. We constantly conduct tests to optimize each flow and campaign to ensure messaging adapts to shifts in customer behavior and the market.

Utilizing customer insights, we create personalized experiences that enhance customer engagement and increase repeat purchases. We create, refine, and grow high-performing Klaviyo campaigns, ensuring your brand interacts with customers at all points in the sales funnel.

Automation Flows

Klaviyo’s strongest commercial impact is with automation. Well-structured flows run on autopilot and continue to drive conversions with no manual effort. We develop automation systems that parallel your customer lifecycle so that every shopper is able to receive the appropriate message at the appropriate time.

Our expert-built flows include:

Welcome and nurture flows
Your welcome journey creates the foundation for every future engagement. We design communications that present your brand, highlight your most important value propositions and guide new subscribers to their first purchase. With the use of A/B testing, dynamic content, and behavioral branching, these flows transform warm interest into consistent revenue.
Abandoned checkout and abandoned basket flows
For ecommerce businesses, the most profitable automations tend to be the abandoned basket and checkout journeys. We enhance these flows using specific incentives, personalized suggestions, and messaging created from an urgency framework. Our objective is to recover the most revenue with the least amount of friction.
Browse abandonment flows
Some customers may be just browsing and not ready to buy, but early intent signals are very important. We create behaviour based browse flows that re-engage customers in a non-intrusive way. More targeted product recommendations based on browsing behaviour lead to more return visits and ultimately higher conversions.
Post-purchase flows
Consumers are most engaged right after completing a purchase. We take this opportunity to establish trust, alleviate buyer uncertainty, and communicate expectations about delivery and care of the product. As the journey continues, we incentivize subsequent purchases by showcasing add-on items, loyalty rewards, and personalized suggestions.
Loyalty, replenishment and repeat-purchase flows
Some customers will only buy once unless given a reason to come back. Our repurchase and replenishment flows are designed with the customer lifecycle in mind so that messages are timed to when products are expected to be out and when customers are ready to re-engage. This way, we strengthen loyalty like no other.
VIP and high-value customer flows
Create a unique experience for your most valued customers. We design VIP segments for varying purchasing patterns, including order frequency, order amount, and expected future order value. We send tailored messages aimed at fostering relationships over time. With these automated pathways, you maintain proximity to your most valued customers.
Advanced Segmentation

Segmentation is what differentiates sending an email from sending the right email. With Klaviyo, we can refine your messaging. We can do more than blast your entire list; we can focus on real actions, real preferences and real value.

Behaviour-based segments

We monitor what customers look at, what they add to the basket, what they buy, what they ignore, and what they engage with. This helps us design journeys that suit their interests and intent.

Predictive analytics

The predictive models from Klaviyo assess future order dates, the likelihood of churn, customer lifetime value, and the probability of purchases. This information is utilized to take action during the most impactful moments.

RFM analysis

Segmenting customers by recency, frequency, and monetary value allows us to customize campaigns and flows based on their connection to your brand.

Engagement tiers

We maintain the health of your list by tracking engagement at every touchpoint. This results in strong deliverability, fewer spam complaints and ensures your messages reach their intended targets.

Interest and Category-level segmentation

For the product range across several categories, we develop segments personalized to the customer’s specific browsing and purchasing behavior. This increases the relevance and effectiveness of your campaigns significantly.

 

This degree of segmentation guarantees that each customer enjoys individualized experiences, receives appropriate offers, and participates in focused campaigns that address their specific requirements.

Testimonials

“Where to start…. Finding a marketing agency is a minefield with in its self!! I feel many just tell you what you want to hear to gain your business, and then massively overcharge and underdeliver. Verve™ were able to taylor a package to suit my needs and expectation levels right from the off. After working closely with them for the last 6 months I can honestly say, I would trust Verve™ with any part of the marketing process within my business. Honest, open and transparent!”
Sam Holliday
Director – Future Riders
“Verve™ have done a superb job of setting up Klaviyo for us. It is delivering excellent results and is far superior to the software we were using previously. A big thanks to Callum for encouraging us to move.”
Kathryn Shepherd
Berwick Care
“We have worked with Verve™ for over 10 years and found their approach to our work to be of an exceptionally high standard. They understood what we needed and delivered it to an incredibly professional finish. Their team has been great, and we highly recommend their work to others. ”
Charlotte Downs
Director – Fastco Fasteners & Fixings
“Very happy with the service provided by Callum. He helped us set us our email marketing within Mail Chimp. All templates made very professional and the training provided very clear.”
David Elsley
J A Milton
“Working with Verve™ has been an overwhelmingly positive experience. We did a lot of research before choosing them, as it was a big decision for us and represented a significant change in our whole business model. I am profoundly appreciative that we chose Verve™ and am looking forward to a long-term collaboration with the team. Thank you!”
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Kate Redmond
Style Coaching Institute
“The team at Verve™ are brilliant to work with, offering a personal service with great input.”
Becky Hollows
Target Feeds
“We’re delighted to have worked with Verve™ on the latest Tudor Griffiths website, TG Dream Kitchens & Bathrooms. From the outset, we’ve found their approach to our work to be of a particularly high standard. They understood the brief exactly and have delivered it to an incredibly professional finish. Their team has been a joy to work with and we highly recommend their work to others.”
Patrick Dixon
TG Group
Technical Setup and Integration

Segmentation is the difference between sending emails and sending the right emails. Klaviyo’s segmentation tools give us the precision needed to tailor your messaging with accuracy. Instead of blasting your entire list with the same content, we deliver refined segments based on real actions, real preferences and real value. Our in-house development and marketing teams work together to handle all technical setup, including:

Klaviyo integrations

We integrate Klaviyo seamlessly with Shopify, Magento 2, WooCommerce and bespoke ecommerce platforms. This includes catalogue syncing, event tracking, dynamic personalisation and multi-store setups where required.

Tracking and Event Configuration

From viewed-product tracking to checkout events, we ensure your store sends the signals Klaviyo needs to deliver advanced segmentation and automation.

Deliverability Management

Inbox placement can make or break your email performance. We set up proper authentication, warm your sending domain, manage list hygiene and monitor reputation. This keeps your deliverability strong and your campaigns performing consistently.

Template and modular design systems

We create scalable email templates built for speed, consistency and brand impact. These modular systems allow you to build campaigns quickly while maintaining creative quality.

Consent and Compliance

We ensure your forms, preference centres and opt-in processes follow best practice, giving you a compliant and high-quality subscriber base.

Technical accuracy gives you the confidence that every campaign, automation and segment is powered by clean, reliable and high-quality data.

Email Marketing
Fr £800 /m
The easiest and most cost effective way to manage a user experience and relationship with a customer while keeping in constant contact to ensure they keep coming back.
  • Template Design
  • Campaign Management
  • Segmentation & List building
  • Automation Management
  • Details Monthly reporting
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Our Full Service Package
Fr £6.4K /m
The ultimate growth package with access to all of our services, flexibly adjusting to the needs of your business as things change.
  • Strategy
  • Branding & Design
  • Marketing
  • Web development
  • Data Analysis
E-commerce
Fr £3.2K /m
Plug and play, everything an E-commerce company needs to succeed in one tidy package to ensure continuous, sustainable growth.
  • Strategy
  • SEO
  • PPC
  • Web development
  • CRO
Lead Generation
Fr £3.2K /m
Specifically targeted digital marketing to hand your sales team high quality leads to convert. Reviewing the full customer journey from top of funnel to the bottom and recycling.
  • Lead Gen Strategy
  • SEO
  • PPC
  • Email marketing
  • CRM optimisation

FAQs

As soon as you finish onboarding, we will start the technical discovery, data analysis, and lifecycle mapping immediately. In a few weeks, most customers notice their first changes.
No. We can either migrate you from another platform, or we can create your Klaviyo account from the ground up. If you already have Klaviyo set up, we can review and enhance your existing setup.
Yes. Our specialists create integrated email and SMS journeys, ensuring that both channels enhance each other without redundancy.
These metrics show clear commercial impact; we focus on revenue attribution, engagement rate, retention, repeat purchase rate, average order value, and customer lifetime value.
We collaborate with ecommerce companies at all stages of growth, from scale-ups to fully-fledged retailers. The common denominator is ambition and the commitment to realise the full potential of owned-channel marketing.
Certainly. We provide automated lifecycle systems, along with continuous campaign strategy, design, and optimization.
Individual brand variations exist, but typically, the majority of clients experience a notable rise in revenue, repeat purchase rate, and sales via email marketing within the first few months.