Our performance marketers are PPC gurus and have delivered huge ROAS increases and profitable revenue growth for both eCommerce and service-based businesses.
PPC Retainers
Working with Verve™ gives you instant access to a team of performance marketers who live and breathe paid search. Our PPC experts plan, build and optimise campaigns that deliver measurable growth, profitable revenue and long-term commercial impact. Whether you are scaling an established eCommerce store or chasing higher quality leads, our approach is built around clarity, honesty and results.
Our performance marketers are PPC gurus and have delivered huge ROAS increases and profitable revenue growth for both eCommerce and service-based businesses. Every decision we make is tied directly to your commercial objectives, and every month you work with us compounds into sharper insights, stronger performance and a clearer path to growth.
Why outsource PPC to an agency?
There is a common misconception that business owners can save money by managing PPC in-house or trying to run it themselves. Whilst this can be true in exceptional cases, the daily ad spend you hand over to Google, Amazon and Bing will often dwarf the cost of a retainer with a specialist agency. If you had just bought an expensive racehorse, you would not try to ride it in the grand national. Our PPC specialists are the jockeys of an ever-changing search landscape. We obsess over data, work to align every click with your commercial goals and adapt to shifting algorithms and competitors so you can outperform the market.
Stop clinging to the back of that racehorse, staring anxiously at a dashboard you do not have time to use, and let us guide you to success.
Why should I trust Verve™ with my PPC?
Clients stay with us because
We are accredited Google Partners and have managed daily budgets for clients ranging from £10 to over £1000. We have the privilege of running ads for businesses with different industries, goals and business models. This all gives us an advantage, as our dataset is huge and therefore we learn quickly. Our PPC staff are in the platform everyday, and obsess over finding new ways to unlock results and business growth.
Our team of performance marketers have been carefully assembled because they have growth mindsets. Working in an agency brings its own pressures but our PPC team thrive when set a challenge and work hard to be the best at what they do.
We don’t care about vanity metrics. Our enhanced ads tracking for lead generation and commercial approach to eCommerce means we will never see clicks, traffic or blind contact conversions as success. We’ll talk profit margins, customer lifetime value, actual lead value and more. This means we can optimise your campaigns for your actual business goals and scale your revenue, profitably.
We are a B Corporation and the standards of honesty and transparency are part of our DNA. We like to do things differently; if an ad strategy is not viable for your business or a campaign needs less spend, we’ll tell you. We also record the time we spend working on accounts in timesheets; if you have ever got annoyed with a set and forget agency, think of us as the antithesis.
PPC Retainers
Our PPC retainers give you a dedicated team that manages your paid search from end to end. From strategic planning and audience research to advanced tracking, feed optimisation and daily bid management, we take care of everything. You get clear reporting, predictable costs and constant forward movement.
Every retainer includes:
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Dedicated PPC specialist
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Full campaign management and optimisation
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Conversion tracking setup and maintenance
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Reporting focused on ROI and commercial outcomes
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Ongoing strategy, testing and scaling
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Access to our in-house designers, developers and marketing specialists
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Transparent communication and monthly performance reviews
Our retainers are built for businesses that want a long-term partner, not a hands-off vendor. We work closely with you, understand your commercial priorities and adapt quickly when your market shifts or your goals change.
Testimonials
Scaling an eCommerce brand requires a blend of product-level insight, precise data and constant optimisation. Our approach is built around commercial clarity; we want to know your margins, customer lifetime value, preferred product lines and growth plans so we can push spend into the areas that deliver the strongest returns.
Product feed optimisation
Your feed is the foundation of profitable eCommerce PPC. We optimise your Google Merchant Centre feed continually, refining attributes, improving product titles and ensuring every item is eligible, accurate and structured for high performance. Strong feed health directly influences visibility, click quality and ROAS, so it is a core part of our service.
Performance-driven shopping campaigns
We run Performance Max, Shopping and Search campaigns in a way that gives you both control and scale. We use granular product segmentation where appropriate, test audience signals rigorously and constantly search for opportunities to improve revenue efficiency.
Profitable growth, not just growth
We focus on:
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ROAS
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Profit per product
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Incremental revenue
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Stock velocity
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High-margin vs low-margin optimisation
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Customer lifetime value
This commercial lens ensures your campaigns grow sustainably, not recklessly, and that every increase in spend is justified by real financial returns.
Lead generation demands a different level of accuracy. In many industries, raw leads mean very little. What matters is the number of qualified leads that progress into real revenue. This is why our approach is built around robust tracking, proper attribution and proactive optimisation.
Google Ads sits at the centre of your PPC strategy, and our specialists manage it with the discipline and attention it demands. We run search, shopping, Performance Max, display and remarketing campaigns, all built around clear commercial goals.
As a Google Partner, we have access to platform insights, product support and early betas that help us keep your campaigns ahead of the curve. Our proven processes ensure your account structure remains clean, efficient and aligned with your growth objectives. We avoid bloated campaigns, unnecessary automation and confusing reporting. Instead, we focus on the numbers that truly reveal performance.
Microsoft Ads can offer exceptional ROI, particularly for businesses operating in competitive industries. Whilst often overlooked, it provides access to a valuable search audience at lower cost per click and with high intent. We mirror your core PPC strategy across Microsoft and tailor it to the nuances of the platform. With strong attribution and careful optimisation, Microsoft Ads becomes a profitable extension of your paid search strategy rather than an afterthought.
Commercial Focus
Everything we do starts with your commercial goals. We want to know:
- Your margins
- Your target ROAS
- Your best-performing products or services
- The true value of a lead
- Your capacity to scale
- Your customer lifetime value
- Your growth plans for the next twelve months
This information shapes every decision we make. We report transparently on the numbers that matter most and we explain why performance shifts, how we plan to improve it and what that means for your business. Our goal is always the same; to grow your revenue profitably and give you confidence in your advertising investment.
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