Our performance marketers are PPC specialists and have achieved tremendous revenue growth and Return on Ad Spend profitability for both eCommerce and service-based companies.
PPC Retainers
Verve™ instantly connects you with a team of performance marketers who are passionate about paid search. Our PPC specialists create, manage, and optimize campaigns that drive measurable and profitable revenue growth, as well as a sustained commercial impact. No matter if you’re seeking to grow a current eCommerce store or acquire more valued leads, we value the principles of transparency and candor, and most importantly, focus on establishing our core principles of honesty and earned value. All decisions impact our clients’ bottom-line revenues, and with each passing month in partnership with us, our clients acquire more refined knowledge and experience, which culminates in unparalleled revenue performance, and defined growth trajectory.
Why outsource PPC to an agency?
There is a common misconception that business owners can save money by managing PPC in-house or trying to run it themselves. Whilst this can be true in exceptional cases, the daily ad spend you hand over to Google, Amazon and Bing will often dwarf the cost of a retainer with a specialist agency. If you had just bought an expensive racehorse, you would not try to ride it in the grand national. Our PPC specialists are the jockeys of an ever-changing search landscape. We obsess over data, work to align every click with your commercial goals and adapt to shifting algorithms and competitors so you can outperform the market.
Stop clinging to the back of that racehorse, staring anxiously at a dashboard you do not have time to use, and let us guide you to success.
Why should I trust Verve™ with my PPC?
Clients stay with us because
As accredited Google Partners, we manage daily spending limits for our clients between £10 and over £1000. We get to advertise for clients across various industries, objectives and business models. This adds to our advantage; we have a vast dataset to learn from. Our PPC team works on the platform on a daily basis and is dedicated to discovering new opportunities for obtaining results and driving business growth.
We handpicked our performance marketers due to their growth mindsets. While working in an agency has its own unique set of stresses, our PPC team especially excels when faced with challenges and puts in the effort to be the best in the industry.
We remain unconcerned with vanity metrics. The fact that we never view clicks, traffic, or blind contact conversions as successes is due to our improved ads tracking for lead generation and our commercial approach to eCommerce. Instead, we discuss profit margins, customer lifetime value, true lead value, etc. This allows us to optimize your campaigns and profitably scale your revenue to your true business objectives.
Being a B Corporation, we adhere to values of honesty and transparency. We do things differently. If we determine a certain advertising strategy is not feasible for your business, or your campaign would be better served with a lower budget, we will tell you. Also, we log our time spent working on your account in timesheets. If you have gotten frustrated with an agency that you just set and forget, consider us your complete opposite.
PPC Retainers
With our PPC retainers, you get an entire team to handle your paid search from start to finish. We take care of everything from strategic planning and audience research to advanced tracking, feed optimization, and daily bid management. You get predictable costs, clear reports, and constant progress.
Every retainer includes:
- Dedicated PPC specialist
- Full campaign management and optimisation
- Conversion tracking setup and maintenance
- Reporting focused on ROI and commercial outcomes
- Ongoing strategy, testing and scaling
- The support of our internal marketers, developers, designers, and other marketing professionals.
- Transparent communication and monthly performance reviews
Our retainers are designed for companies that are looking for a long-term partner, rather than an uninvolved vendor. We collaborate closely with you to understand your business priorities and respond quickly if there are changes to your market or your objectives.
Testimonials
To scale an eCommerce brand successfully, you need the right combination of product insights, accurate data and ongoing optimization. Our strategy focuses on commercial clarity. We need to know your margins, customer lifetime value, product lines, growth plans, etc. in order to make informed decisions on which areas to allocate spend, that will maximize returns.
Product feed optimisation
Your product feed is the building block of eCommerce PPC. We do ongoing optimizations on your Google Merchant Centre feed to tweak and add attributes, modify product titles, and ensure every product is set up, structured, and accurate to high performing standards. Great feed health will help you to improve visibility, quality of clicks and better Return on Ad Spend (ROAS).
Performance-driven shopping campaigns
We offer Performance Max, Shopping and Search campaigns with a unique approach to scale eCommerce and PPC while maintaining control. We implement fine product segmentation where it is suitable, test audience signal frameworks and seek improvements to revenue efficiency.
Profitable growth, not just growth
We focus on:
- ROAS
- Profit per product
- Incremental revenue
- Stock velocity
- High-margin vs low-margin optimisation
- Customer lifetime value
With this commercial approach, we make sure that eCommerce campaigns are sustainable and that any increase in spend is supported by the expected financial returns.
Generating leads requires a new set of precision. In most industries, unfiltered leads are virtually worthless. What is valuable is the amount of converted qualified leads that turn into actual revenue. Therefore, our methodology revolves around comprehensive tracking, accurate attribution and active optimization.
Your PPC strategy centers around Google Ads, which our specialists handle with the care it deserves. We run search, shopping, Performance Max, display, and remarketing campaigns, with each campaign built around specific commercial goals.
Being a Google Partner means we get special access to platform insights, product support, and early beta releases that we use to keep your campaigns leading the industry. Our proven processes ensure that your account structure stays clean, organized, and in line with your goals for growth. We don’t use oversized campaigns, excessive automation, or complicated reports. We focus on the metrics that matter and reflect true performance.
Microsoft Ads deserves further consideration, especially for companies in competitive verticals as there is great potential ROI. Beyond my Microsoft Ads competitor insight, there is a unique search audience with lower cost per clicks and higher purchasing intent. We integrate your primary PPC strategy onto Microsoft while adapting it to Microsoft’s unique features. With robust attribution and targeted optimisations, Microsoft Ads can be a viable addition to your paid search strategy, instead of being an optional addition.
Commercial Focus
Your commercial goals guide all our actions. We would like to understand:
- Your margins
- Your target ROAS
- Your best-performing products or services
- The true value of a lead
- Your capacity to scale
- Your customer lifetime value
- Your growth ambitions for the coming year
This data influences every move we make. We are clear about the most important numbers and we clarify the reasons for performance changes, how we intend to address them and what it implies for your business. Our aim is to always increase your revenue profitably and build your confidence in your advertising expenditure.
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