We help builders’ merchants, fastener suppliers, distributors and specialist trade brands win more of the right customers — and keep them for years. Full-service digital marketing and website builds from a B Corp agency that’s been doing this since 2006.
No jargon. No vanity metrics. Just more of the trade enquiries that turn into orders.
The trade doesn’t buy hype. Neither do we.
If you run a business in construction supply, you already know the marketing pitch when you hear it. “Revolutionise your brand.” “Triple your traffic in 30 days.” You’ve probably paid for some of it, and you’ve probably been let down. So have a lot of the trade suppliers we now work with — most of whom came to us after an agency spent their budget and couldn’t show them what it bought.
We do things differently. We start with your position in the market — why a merchant, contractor or specifier should choose you over the supplier down the road — and we build everything from there. Websites that load fast and sell. Marketing that brings in enquiries you can actually put a value on. And plain reporting you’ll read in two minutes, not a 20-page PDF that sits unopened.
We’ve generated over 1 billion clicks, 2 million leads and £100m+ in tracked revenue for the businesses we work with. Most of our clients stay with us for eight years or more — which, if you think about it, is the only marketing metric that really matters.
We understand how the trade actually buys
Selling fixings, building materials, plant or specialist trade products isn’t the same as selling trainers. Your customers compare on stock availability, delivery times, trade pricing, minimum orders and whether you’ll answer the phone when a site’s held up. Buying decisions get made by procurement teams, site managers, specifiers and small contractors — often all at once, often over weeks. Your marketing has to speak to every one of them, and it has to earn trust before it asks for the order. We build campaigns and websites that respect how the trade really makes decisions, instead of pretending it’s an impulse buy.
Websites built to shift stock, not win design awards
A trade website has one job: make it easy for a busy buyer to find the product, trust the supplier, and place the order. We build fast, clean, mobile-first sites on WordPress, WooCommerce, Shopify and Magento 2 (Hyvä) that handle large product catalogues, trade accounts, bulk pricing and complex delivery rules without falling over. Everything is built in-house — no outsourcing to a team you’ll never speak to — and everything is measured, so we know which pages sell and which don’t.
Marketing measured in orders, not impressions
We don’t report on reach, likes or follower counts, because none of those pay your wages. We report on enquiries, quotes, orders, average order value and the revenue your marketing actually generated. Whether it’s paid search bringing in contractors searching for exactly what you stock, SEO that gets you found for the products that matter, or email that brings lapsed trade accounts back to reorder — every pound is accountable, and you’ll always know what it bought.
A partner, not another supplier to chase
You’ve got enough fires to put out without chasing your agency for updates. We pick up the phone, we call you back the same day, and we tell you straight when something isn’t working. We’re a small, senior team of twelve — you’ll deal with people who know your account, not an account manager reading from a script. That’s a big part of why most of our clients have been with us for the best part of a decade.
Start small, prove it works, then scale
We know you’ve been burned before, so we don’t ask you to bet the farm on us. We’ll happily start with a focused pilot — a website build, a paid search campaign, or an SEO project on a defined area of your range — set clear targets, and prove the return before we talk about anything bigger. If it works, we scale it. If it doesn’t, we’ve been honest with you and you’ve lost nothing but a first step. That’s how nearly every long-term relationship we have started.
What we do for trade and construction businesses
Full-service means exactly that. Strategy, design, build, and the ongoing marketing to keep the enquiries coming — all under one roof, all measured against the numbers that matter to your business.
Our services for the trade
Everything you need to be found, chosen and reordered from — with nothing you don't.
Websites & eCommerce
- Trade-ready eCommerce (WooCommerce, Shopify, Magento 2 Hyvä)
- Large product catalogues and complex pricing
- Trade accounts, bulk ordering and delivery rules
- Fast, mobile-first, built to convert
We design and build trade websites that make ordering effortless for busy buyers. From a lead-generation site for a builders' merchant to a full eCommerce platform handling thousands of SKUs and trade pricing tiers, we build it in-house and build it to sell. Every site is fast, secure and measured, so you can see exactly which products and pages are driving orders.
SEO & GEO
- Rank for the products and locations that matter
- Technical SEO for large catalogues
- Content that answers real buyer questions
- Get found in AI search and answer engines
When a contractor searches for a product you stock, you want to be the result they click. We do the technical, content and authority work to get your range ranking — and increasingly, to get you cited in AI-powered search where more and more trade buyers now start their research. It's a long game, but it compounds, and it brings in enquiries without paying per click.
Paid advertising (PPC)
- Google, Microsoft, Meta and Amazon Ads
- Shopping campaigns for large product ranges
- Targeting real buyer intent, not broad reach
- Tracked to enquiry, quote and order value
Paid search puts you in front of buyers at the exact moment they're looking to purchase. We build and manage campaigns that target genuine buying intent, control cost per acquisition tightly, and report on the revenue generated — not the clicks spent. For product-heavy trade businesses, our shopping and feed management (including Product Hero) gets your whole range working harder.
Email & CRM (Klaviyo)
- Turn a messy list into a reordering machine
- Automated reorder and win-back flows
- Trade account nurture and segmentation
- Klaviyo Partner expertise
Most trade suppliers are sitting on a customer list they've never properly used. We tidy it up, segment it, and build automated email flows that bring lapsed accounts back, prompt reorders at the right time, and keep your best customers loyal. It's some of the cheapest revenue you'll ever generate — you already own the audience.
Brand, design & print
- Brand positioning and identity
- A professional presence that reflects the business
- Product photography and catalogues
- Trade print and point of sale
If your brand looks smaller or older than the business really is, you're leaving money on the table. We sharpen your positioning — why buyers should choose you — and build the identity, design and print to match, from the website through to trade catalogues and exhibition stands.
Strategy & Fractional CMO
- Marketing strategy for growth
- Senior marketing leadership without the salary
- Positioning and demand-building
- Plain, board-ready reporting
If you don't have a marketing lead in-house — or the one you have is stretched too thin — we can plug in at a senior level. We'll set the strategy, hold the plan to account, and give you clear, board-ready reporting so you always know whether the marketing is working. It's senior marketing brainpower without the six-figure salary.
How we work
A simple, honest way of working — Think, Plan, Do, Review
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Think — we start with your position, not our services
Before we talk tactics, we work out where you actually stand in the market: who you’re better than, what makes you the obvious choice, and which trade buyers care most. Get this right and ordinary marketing punches above its weight. Get it wrong and no amount of spend fixes it. This is where we start, every time.
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Plan — a clear plan with numbers attached
We turn the strategy into a plan you can actually understand, with a defined budget, expected outcomes, and a clear idea of what good looks like. No open-ended retainers where the goalposts move — you’ll know what we’re doing, why, and what it should return.
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Do — built in-house, done properly
We build the websites, run the campaigns and produce the work ourselves. Nothing gets outsourced to a team you’ll never meet. Get stuff done, excellently — that’s one of our core values, and it’s how we’ve kept clients for the best part of a decade.
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Review — we tell you straight what happened
Every campaign closes with an honest review: what we did, what it returned, and what we learned for next time. No spin, no hiding behind vanity metrics. If something didn’t work, we say so and fix it. That honesty is why our clients trust us with more of their business over time.
Why trade businesses choose Verve
Experienced, but affordable
We’ve been doing this for 20 years, but we’re set up to work with SMEs, not just big corporates. You get senior, experienced people at a price that makes sense for a business your size — and a team small enough that you’ll always speak to someone who knows your account.
A B Corp you can trust
We’re B Corp Certified with a score of 88.5, well above the median. That’s independently verified proof that we take ethics, our people, and the planet seriously — not just a line on a website. For trade businesses under growing pressure to show their own green credentials, working with a certified partner helps your story too.
Sustainable by default
Our hosting is green and carbon-neutral, and sustainability runs through how we make every decision — from the suppliers we use to the way we build. Increasingly, the merchants and contractors your customers buy from are asking these questions. We help you have good answers.
We stick around
Most of our clients have been with us for eight years or more. In an industry full of agencies that overpromise and vanish, that’s the number we’re proudest of. It only happens if the work keeps being worth paying for — so that’s what we focus on.
What our trade clients say
Trade and construction work we're proud of
Real projects for real trade suppliers — websites, eCommerce platforms and marketing campaigns that shifted the numbers that matter.
Cable Ties Direct
Magento Hyva Website Build
Fastco
10x ROI
Email Marketing
Within the first month of launch, Fastco saw a 10x return on investment
TG Builders Merchants
11.32 ROAS
Google Ads (2025 3rd quarter)
We delivered over £22 for every £1 spent in an extremely competitive online market.
Pipekit
Magento Design & Build
Cable Ties Direct
+£98k
Online revenue Q1 2026
Cable Ties Direct now benefit from a more robust and future‑proof organic search presence
Fastco
Magento 2 Hyvä
Ultra fast ecommerce for trade B2B
Magento 2 Website Project
Fr £20K
The Gold standard for ecommerce for many year, Magento 2 by Adobe offers extreme flexability to customise functionality to your businesses exact requirements, providing a soilid foundation to build on into the future.
- Bespoke Design
- Hyvä
- Custom functionality development
- Payment and accounting integration
- Product data population
- Bespoke ERP integration
- Upgrades
- Security retainer
We’re Full… Join the list for the next space ⏰
SEO
Fr £1.6K /m
Winning organically is a solid foundation for total digital success but it is a complex game that requires alot of time and effort over a long period of time, to drive you up the results rankings.
- Keyword analysis & tracking
- Organic strategy + Content creation
- Verve™ foundational standards
- On page technical markup
- Detailed monthly reporting
👤 Only 1 Space Available!
PPC
Fr £800 /m
Drive growth through managed paid per click campaigns that go beyond just the campaign itself, we optimise the campaign, product data, landing pages & much more to deliver sustainable results.
- Google Ads
- Bing Ads
- Amazon Ads
- Linkedin Ads
- Meta Ads
Email Marketing
Fr £800 /m
The easiest and most cost effective way to manage a user experience and relationship with a customer while keeping in constant contact to ensure they keep coming back.
- Template Design
- Campaign Management
- Segmentation & List building
- Automation Management
- Details Monthly reporting
Straight answers to the questions we get asked most
The practical stuff you actually want to know before picking up the phone.
It depends on what you need — a website build is a different job to an ongoing marketing retainer — but we’ll always give you clear, up-front pricing before you commit to anything. We’re not the cheapest and we’re not the most expensive; we’re priced so that an SME gets genuinely experienced people without paying big-corporate rates. Tell us your budget and we’ll tell you honestly what it can achieve.
Paid search can bring enquiries in within days of going live. Email flows and CRM work often show a return within the first few weeks. SEO is a longer game — usually three to six months to build real momentum, but it compounds and keeps paying back. A website build typically takes a few weeks to a few months depending on complexity. We’ll give you realistic timelines up front, not fantasy ones.
Fair question, and one we hear a lot. Three reasons: we start small and prove the return before scaling, so you’re never betting big on trust alone; we report in plain English on revenue and enquiries, not vanity metrics you can’t use; and we’re a small senior team you’ll actually speak to, not a rotating cast of account managers. The proof is that most of our clients have stayed eight years or more.
As little as you want it to. We know you’re running a business and marketing isn’t your day job. We’ll need a bit of your time up front to understand the business and get things right, then we keep the ongoing demands light — short, useful check-ins and reporting you can read in two minutes. The whole point is to take marketing off your plate, not add to it.
Absolutely, and we’d encourage it. A focused pilot — one campaign, one project, one part of your range — lets us prove the return with real numbers before you commit to anything bigger. Nearly every long-term relationship we have started exactly this way.
We’ve spent years working with trade and construction suppliers — fasteners, cable ties, builders’ merchants and specialist distributors among them. We understand trade pricing, large catalogues, procurement buyers, delivery pressures and how site-driven decisions actually get made. You won’t be teaching us the basics of your world from scratch.
Everything is done in-house by our own team of twelve — design, build, marketing, the lot. We’re official partners of Shopify, Magento, WordPress, WooCommerce, Hyvä, Google and Klaviyo, so you get proper expertise across the platforms that suit trade businesses, all under one roof and all accountable to you.
Let’s talk about growing your trade business
Book a straightforward, no-pressure chat. Tell us what you’re trying to achieve, and we’ll tell you honestly whether we can help and what it would take. If we’re not the right fit, we’ll say so.
A real conversation, not a sales pitch
You'll speak to someone senior who understands the trade — no scripts, no pressure.
Clear, up-front pricing
You'll know what things cost before you commit to anything.
Start with a pilot
Prove the return on a small project before scaling anything up.
Same-day callbacks
We pick up the phone and we ring you back. It shouldn't be rare, but it is.
Ready to bring in more of the right trade customers?
We've helped trade and construction suppliers generate £100m+ in tracked revenue over the last 20 years — and kept most of them for the best part of a decade. Let's see what we can do for yours. Give us a call or drop us a line, and let's have a straight conversation about growing your business.