Written By Holly - Digital Marketing Manager at Verve
There is nothing worse than visiting a company’s social media page and discovering that it is out of date by two years. Although this is a big reason to stay on top of your social media, there are also others.
Keep Up With Current News
Social media is usually the first place that you will find out about an important news story or trend. To ensure that your business is staying ahead of the game you need to be informed about what is going on in the world. Having a presence on social media will allow you to keep your finger on the pulse.
Grow Your Brand Awareness
Young or old, people are using social media more and more to gather their information. To ensure that your business has a good reach, you need to have an up-to-date profile on social media platforms. It is a place where people can quickly visit to check out what it is you do, examples of your work or pictures of what you sell. It is also a fantastic place to connect with existing and potential clients.
Keeping in Touch
Social platforms are a great place for you to share your news and keep in touch with your customers and clients. Whether you have released a new product or launched a new service, social media is the perfect place to shout about it.
Choose a Platform that is Right for You
Don’t try to work all social media platforms if they aren’t suitable for you and your business. Are you more of a B2B business? Then LinkedIn and Twitter may be the right choice for you. If you are predominantly selling visual items then focus on Instagram and Facebook. Trying to tackle all social platforms tends to result in people becoming overwhelmed and giving up. Focusing on the few that suit you, will benefit your business much more and you’re more likely to find it easier to connect with your target audience.
These are all fantastic reasons to be running social media accounts, but they do take time and commitment, so if you can’t keep on top of them then reach out to an expert who can help.