{"id":7424,"date":"2017-02-24T14:28:31","date_gmt":"2017-02-24T14:28:31","guid":{"rendered":"http:\/\/www.verveuk.eu\/?post_type=post&#038;p=7424"},"modified":"2022-09-26T17:11:33","modified_gmt":"2022-09-26T16:11:33","slug":"month-search-february-2017","status":"publish","type":"post","link":"https:\/\/verve-design.co.uk\/month-search-february-2017\/","title":{"rendered":"A Month In Search: February 2017"},"content":{"rendered":"<h1 style=\"text-align: center;\">A Month In Search: February 2017<\/h1>\n<p>&nbsp;<\/p>\n<p>Verve&#8217;s round up in the world of search for February 2017.<\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u2019s Swipeable Ad Extension Experiments<\/h2>\n<p>Google has started experimenting with a swipeable carousel of ad extension for paid ads in Mobile. Swipeable content is not a new thing on mobile search results, however with ad extensions taking up valuable vertical realistic in devices predominantly designed in a portrait fashion (think of the shape of your mobile phone) it makes perfect sense for Google to reserve as much space in mobile search results for further ads and taking advantage of swipeable technology to house further ad extensions for paid ads.<\/p>\n<p>&nbsp;<\/p>\n<h2>Googles Ad Label Takes On Yet Another Colour Change<\/h2>\n<p>Back in <a href=\"http:\/\/searchengineland.com\/official-google-green-ad-label-global-251958\" target=\"_blank\" rel=\"noopener noreferrer\">June 2016 Google rolled out a major colour change to their paid ad label<\/a> in Google search results from the gold label to a more natural looking solid green label with white text. Many advertisers believe this is a step towards a strategy by Google to blend paid ads in with natural search results, a claim Google strongly denies. Google has made another change to the colour of the sponsored\/paid ad label which now features green text and outline on a solid white background. This is being rolled out globally as we speak.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-7426 size-full\" src=\"https:\/\/verve-design.co.uk\/wp-content\/uploads\/2017\/03\/green_outlined_ad_label.jpg\" alt=\"green outlined ad label\" width=\"520\" height=\"350\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>The End Of Virtual Offices In Google My Business?<\/h2>\n<p><a href=\"https:\/\/support.google.com\/business\/answer\/3038177?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">Google has disallowed virtual offices in Google My Business<\/a>. Quite how Google will regulate this is still unknown, however an update to its guidelines now clearly state that you need to have the virtual office staffed during business hours. Below is quote from the new guideline update.<\/p>\n<p>&nbsp;<\/p>\n<p><i>Service-area businesses \u2014 businesses that serve customers at their locations \u2014 should have one page for the central office or location and designate a service area from that point. Service-area businesses can\u2019t list a \u201cvirtual\u201d office unless that office is staffed during business hours.<\/i><\/p>\n<p>&nbsp;<\/p>\n<h2>Emojis Return To Google Search Results<\/h2>\n<p>Back in <a href=\"http:\/\/searchengineland.com\/google-finally-drops-emojis-from-search-results-listings-page-223715\" target=\"_blank\" rel=\"noopener noreferrer\">June 2015 Google removed Emojis from search results<\/a> stating webmasters abuse as the reason. Google has no lifted the ban, however it has tightened its restrictions and will now only show Emojis in Emoji related searches.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-7427 size-full\" src=\"https:\/\/verve-design.co.uk\/wp-content\/uploads\/2017\/03\/emojis_return_to_google.jpg\" alt=\"emojis return to google\" width=\"520\" height=\"350\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Want to increase your websites eCommerce revenue or website <span class=\"dbox-bold\" data-syllable=\"en\u00b7quir\u00b7ies.\">enquiries<\/span>?<\/h4>\n<h4>Call Verve today on 01743 360000 to discuss how we can help you.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>A Month In Search: February 2017 &nbsp; Verve&#8217;s round up in the world of search for February 2017. &nbsp; Google\u2019s Swipeable Ad Extension Experiments Google has started experimenting with a swipeable carousel of ad extension for paid ads in Mobile. Swipeable content is not a new thing on mobile search results, however with ad extensions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"acf":[],"fimg_url":"https:\/\/verve-design.co.uk\/wp-content\/uploads\/2017\/03\/A-Month-in-Search-February-2017-e1606409435979.jpg","_links":{"self":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/7424"}],"collection":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/comments?post=7424"}],"version-history":[{"count":2,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/7424\/revisions"}],"predecessor-version":[{"id":12843,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/7424\/revisions\/12843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/media\/7425"}],"wp:attachment":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/media?parent=7424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/categories?post=7424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/tags?post=7424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}