{"id":8063,"date":"2018-03-27T14:23:02","date_gmt":"2018-03-27T13:23:02","guid":{"rendered":"https:\/\/www.verveuk.eu\/?post_type=post&p=8063"},"modified":"2022-10-25T16:38:38","modified_gmt":"2022-10-25T15:38:38","slug":"a-month-in-search-february-2018","status":"publish","type":"post","link":"https:\/\/verve-design.co.uk\/a-month-in-search-february-2018\/","title":{"rendered":"A Month In Search: February 2018"},"content":{"rendered":"

Another month has passed and thankfully so has the \u2018beast from the east\u2019 , below I have rounded up the latest Search news you may need to consider as part of\u00a0 your search optimisation strategy.<\/p>\n

Google has again shown the importance of mobile<\/h2>\n

Google has just announced on stage at PubCon, a webmaster conference, that they have plans to roll more sites into the mobile-first index over the next several weeks. The mobile-first index is Google\u2019s attempt at looking at the web and indexing, and ranking, the web from a mobile-first perspective. This means that if you have a mobile-friendly version of your website, instead of indexing the desktop version, Google will first index that website\u2019s mobile version.<\/p>\n

New mobile speed test tool<\/h2>\n

Google has also once again focused marketers and site owners to improve mobile site experiences. On Monday at Mobile World Congress in Barcelona, the search giant announced the release of two new mobile benchmarking resources to help in this effort: a new Mobile Scorecard<\/a> and a conversion Impact Calculator. Both tools aim to give marketers and site owners clear visuals to help them with their mobile site speed and calculate the potential revenue. Here at Verve we have started to use these new tools and are delighted by the clear results.<\/p>\n

Dropped support for meta news keywords tag<\/h2>\n

Google has dropped its support for the news meta keywords tag. Google introduced the new meta keywords tag specifically for news publishers back in 2012 and quietly stopped supporting it months ago but google did not announce this change, so publishers using the news meta keywords tag will not help Google understand their news content since Google will ignore it the same way they ignore the standard meta keywords tag.<\/p>\n

A new doodle every day for its Winter Olympics series<\/h2>\n

During the 17 days of PyeongChang\u2019s 2018 Winter Olympics, the Google doodle team of designers has created an animated image for each day of the competitions. The series featured a cast of competing animals, all honoring the athletes and games. Each doodle was animated, included audio, and led to a search for \u201cWinter Olympics\u201d on Google\u2019s homepage here in the Uk and around the world.<\/p>\n

\"Winter<\/p>\n

\n

 <\/p>\n

If you have any questions about these changes or need any advice about your search strategy, you can contact me here<\/a> or call me on 01743 360 000<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Another month has passed and thankfully so has the \u2018beast from the east\u2019 , below I have rounded up the latest Search news you may need to consider as part of\u00a0 your search optimisation strategy. Google has again shown the importance of mobile Google has just announced on stage at PubCon, a webmaster conference, that […]<\/p>\n","protected":false},"author":1,"featured_media":10842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"acf":[],"fimg_url":"https:\/\/verve-design.co.uk\/wp-content\/uploads\/2018\/03\/search-engine-news-feb-18.jpg","_links":{"self":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/8063"}],"collection":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/comments?post=8063"}],"version-history":[{"count":9,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/8063\/revisions"}],"predecessor-version":[{"id":12972,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/8063\/revisions\/12972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/media\/10842"}],"wp:attachment":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/media?parent=8063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/categories?post=8063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/tags?post=8063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}