This new way to index as been coming for some time now, and all of our sites here at Verve have been designed for this new way of thinking. We are keeping a keen eye on SERP ranking and will be monitoring them over the next few months for any change.<\/p>\n
Adwords new user interface<\/h2>\n
Google’s new Adwords user interface is still in the Beta stage, cbut this new interface has some great improvements. Not only does it bring the design in line with the rest of google’s APIs which makes it feel more intuitive. It has also made great improvements when it comes to reporting with more in depth custom columns, so we can give our clients a more meaningful report with just the information they are looking for.<\/p>\n
Google gives us answers without results<\/h2>\n
For a while now Google have been showing answers to simple every day search queries. For example, if you search for \u201ctime in Los Angeles\u201d, Google will show the answer to common search questions:<\/p>\n
- \n
- Weather<\/li>\n
- Time Zones<\/li>\n
- Calculator<\/li>\n
- Unit converter<\/li>\n
- Temperature<\/li>\n<\/ul>\n
Google said for queries where this shows up, searchers \u201crarely use full search results,\u201d and if the searcher wants those results, they can access it with the \u2018Show all results\u2019 button. Danny Sullivan of Google recently said:<\/p>\n
\u201cFor calculator, unit converter & local time, we\u2019re experimenting with a condensed view to further speed up load times. People who search for these tools rarely use full search results, but the results will remain available for those who want them via the \u201cShow all results\u201d button\u201d.<\/p>\n
Today Google also reported you can now ask Google to show the air quality in major towns and cities around the world. So if you search for \u201cwhat is the air quality in London\u201d Google will show a quality rating of the air in London. We think Google\u2018s instant answers will only grow in popularity as this is another quick way to find answers to everyday tasks.<\/p>\n
Google\u2019s \u201cAlso Asked\u201d feature<\/h2>\n
As well as Google giving us more and more instant answers to everyday questions in a search results page, now google is starting to test \u201canswers\u201d in the \u201cAlso Asked\u201d feature. So Instead of just showing additional questions other people may have asked around your query, Google is now showing a snippet of the answer directly below the question to. This could be another handy feature as it gives the user more of an insight into the quality of the information. which again shows the importance Google puts on the quality of your content.<\/p>\n
Google My Business – Woman-led<\/h2>\n
Google my Business (GMB) has added a new feature under your GMB control panel called \u2018Add attributes\u2019 released for Women’s History Month, you can now say whether you business is a women-led business. If selected in your control panel you will then see the female Venus symbol show up next to your business listings in the search engine results page.<\/p>\n
St. Patrick\u2019s Day Google doodle<\/h2>\n
Here at Verve we are always impressed with the topical artwork on google’s home page and this months was no exception. So to recognize the Irish achievement in the six nations, we thought we would highlight our personal favourite for St. Patrick’s day, which was created by the Irish artist Ross Stewart. it depicts a man building a stone wall with the letters of \u2018Google\u2019 hidden in it.<\/p>\n
![\"St.](\"https:\/\/verve-design.co.uk\/wp-content\/uploads\/2018\/04\/st-patricks-day-2018-4867156104708096-2x.jpg\")