{"id":8989,"date":"2019-03-31T15:24:08","date_gmt":"2019-03-31T14:24:08","guid":{"rendered":"https:\/\/verve-design.co.uk\/?post_type=post&p=8989"},"modified":"2022-01-26T11:18:56","modified_gmt":"2022-01-26T11:18:56","slug":"a-month-in-search-march-2019","status":"publish","type":"post","link":"https:\/\/verve-design.co.uk\/a-month-in-search-march-2019\/","title":{"rendered":"A Month In Search: March 2019"},"content":{"rendered":"

This month has been another busy month for us here at Verve – with lots of new exciting projects, New team members, and a change of domain name www.verve-design.co.uk – plus all the news from the world of search – So let’s dive in!<\/p>\n

\n

Search Algorithm – Update<\/h2>\n

On the 12th of March Google confirmed there has been a core update to there Search Engine Algorithm.<\/p>\n

So what has changed? Right now it is too early and hard to guess! The chatter online seems to be around 58 per cent say they saw a negative impact, 33 per cent say they have seen a positive impact with 9 per cent saying they haven\u2019t seen any change at all.<\/p>\n

I\u2019m sure we will get more detail next month – if you have any concerns get in touch so we can run a quick search engine rank audit for you.<\/p>\n

Google My Business – Offers you a promotion<\/h2>\n

Google has once again updated there Google My Business (GMB) service, so businesses can further enhance their company profile with a new layout that features a dedicated space for promotional offers.<\/p>\n

This means offers will show up more prominently when the business is searched for organically – letting users quickly discover what promotions you are currently running.<\/p>\n

To update your GMB profile you can log in to your account and go to Google Posts section to add promotional offers. When you create a new post you should see an option to categorize it as an \u201coffer\u201d.<\/p>\n

Offers can include a description of the promotion, a coupon code or any terms and conditions useful to your audience, In so doing giving your user a lot more useful information and more chance of a valuable click-through to your website.<\/p>\n

Lighthouse – Tap Touch<\/h2>\n

Google has updated there Lighthouse auditing tool to measure tap target spacing on mobile websites. When returning an audit, tap targets will now be factored in your overall Search Engine Optimisation (SEO) score.<\/p>\n

As Google explains, tap targets are important for mobile design because placing targets too close together could result in accidental selections. Lighthouse will determine if tap targets are sized appropriately or not.<\/p>\n

A Lighthouse audit can be run directly within your Chrome browser from the developer tools section.<\/p>\n

Load any website in a chrome browser<\/p>\n

    \n
  1. Right-click > inspect<\/li>\n
  2. From the top bar menu choose \u201cAudits\u201d<\/li>\n
  3. Click run Audit<\/li>\n<\/ol>\n

    This will return results between 0% – 100% on:<\/p>\n