Google Update their GoogleBot <\/b><\/p>\n
Google have been making changes to update their GoogleBot to improve its efficiency at crawling the web. This created some complaints from SEOs who remarked that they had worked on all the workarounds wasting their time now that GoogleBot will ditch these when the new version is launched.<\/p>\n
<\/p>\n
Some companies will be upset at the time taken to work on the workarounds but ultimately this is for the best. Google are correct that they should change GoogleBot so that developers, webmasters and SEOs don\u2019t have to use workarounds for Google to index, crawl and rank the pages.<\/p>\n
<\/p>\n
Redirect or 404?<\/b><\/p>\n
A new Twitter poll has revealed that SEOs advise to 404 rather than redirect when removing old content if the page itself cannot be updated with more relevant data. But ultimately this really depends. If you can\u2019t create content close enough to the original that was being displayed then it probably is wiser to 404 rather than redirect to something too different to avoid confusion.<\/p>\n
<\/p>\n
It wasn\u2019t that long ago that we saw a lot of SEOs say they send 301 pages to their homepage. According to Google this is a bad move.<\/p>\n
<\/p>\n
Google and Brackets<\/b><\/p>\n
Recently google announced the before and after search commands and some SEO\u2019s haven\u2019t realised that google uses brackets. And when google uses these brackets it is a way of quoting a search phrase. This is because people can search using quotes so Google can\u2019t use quotes reliably meaning that brackets are a much better option.<\/p>\n
<\/p>\n
If a searcher used \u201chow to wear a headband\u201d Google would say that actually they had searched for (how to wear a headband).<\/p>\n","protected":false},"excerpt":{"rendered":"
Google Update their GoogleBot Google have been making changes to update their GoogleBot to improve its efficiency at crawling the web. This created some complaints from SEOs who remarked that they had worked on all the workarounds wasting their time now that GoogleBot will ditch these when the new version is launched. Some companies […]<\/p>\n","protected":false},"author":1,"featured_media":9122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"fimg_url":"https:\/\/verve-design.co.uk\/wp-content\/uploads\/2019\/04\/a-month-in-search.jpg","_links":{"self":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/9120"}],"collection":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/comments?post=9120"}],"version-history":[{"count":4,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/9120\/revisions"}],"predecessor-version":[{"id":11678,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/posts\/9120\/revisions\/11678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/media\/9122"}],"wp:attachment":[{"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/media?parent=9120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/categories?post=9120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verve-design.co.uk\/wp-json\/wp\/v2\/tags?post=9120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}