Full Website and Marketing Audit.Fill in your details and one of our team will be in touch to start your audit.
Did you leave something behind?
In 2021, 69.82% of online carts were abandoned. This is a staggering figure. If you worked in a supermarket and 7 out of 10 people walked around your aisles and filled up their trolley, made their way to the self scanner and scanned everything, presented their loyalty card and got to the payment page, then suddenly decided to walk off and abandon their items… you would probably notice and act.
So why would you do nothing when this plays out every single day online?
The power of abandoned cart
An abandoned cart email will target the 69.82% and catch some of those sales that slipped through the net. Due to the relevance of the email, you should be able to achieve a very high open rate and click rate, which will inevitably lead to conversions as customers decide they want to press the trigger after all. You have also already put in the hard work to find these customers, and convince them to get to the final stage of your checkout, so they are definitely interested in your brand and products.
3 steps to success
Automated email flows can be as complicated, and as long as you want them to be. Balance is key, as you need to find the sweet spot; somewhere between being forgotten and unsubscribing. In my experience, a 3 step abandoned cart flow works best.
At each step of the automation, if a customer buys they will exit and receive no further emails. This keeps the emails relevant and reduces complaints/unsubscribes. Klaviyo also has a handy smart sending feature, which means customers will not receive more than one email with 24 hours, or whatever period you choose to set.
How do I set this up?
A basic abandoned cart can be set up on Magento or Shopify, but I would always recommend using Mailchimp or better yet, Klaviyo. These platforms offer far more customisation and importantly, reporting capabilities.
In this blog we have revealed the secrets of a successful abandoned cart automation. Abandoned cart is powerful, but is just one facet of a successful email marketing strategy. We have mastered automation, segmentation and list-building on both Klaviyo and Mailchimp. If you want to scale your revenue, then email marketing is fundamental, and we have the tools to help you. Our Digital Marketing Retainers offer both value and flexibility, and we would love to help you to achieve your next goals.
Get in touch with us by emailing email@example.com