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How To Increase Your Website Traffic

Julian Smout, Managing Director at Verve Written By Julian - Managing Director at Verve
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How To Increase Your Website Traffic

With a 24 hour marketplace, an online presence is a great way to increase customers, driving them to your website to buy your products, provide their details or request your services. To maximise your presence and increase your website traffic, there are a number of channels you can use to help people find you. Use our guide to find out how to get noticed online.

 

Content

Crucial to your site getting noticed online is the content you provide. If your text is not subject-specific and relevant, viewers will be quick to leave your site, having a detrimental effect on your SEO rankings and bounce rate. As the saying goes, ‘Content is King’.

 

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Blog

Every time you write a new blog post for your website it is one more indexed page, each time maximising your opportunity to appear on search engine results and increase your website traffic. Interacting with potential customers is also a great way to encourage trust and increase the chance to convert them.

 

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Social Media

Social media is a great tool to engage with your audience and find out what they really think. Not only does social media open a variety of channels to increase your website traffic but the fact that it costs nothing to use means that more and more businesses are using it to generate leads, with Facebook being the top choice for B2C companies.

 

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Backlinks

Essentially, a backlink is an incoming link to a website or web page. Linking back from other sites to your site is a huge influencing factor for SEO but it is important to build this up organically. Cutting corners by purchasing backlinks is punishable with low search rankings and will be detrimental to your online presence.

 

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Our guide provides just a few ways to increase your website traffic. If you have any further questions or would like to discuss our range of services including digital marketing, contact us today.