Proud to be a Climate Neutral Company

We recently announced that we have become a BCorp Business but did you also know that we are a Climate Neutral Partner? Our business ethos is put back into our planet, not just to take away.


We strive as a company to ensure that everything we do is with the planet in mind, from our suppliers to the way we conduct business, everything has an ethical thought process and we work to keep our promise of providing active, credible care for the environment.


As a Climate Neutral Company we offset carbon emissions by supporting carbon offset projects. We recently backed the offset project of clean cookstoves in Nyungwe. The CO2 equivalents of 20,600kg. You can find out more about this project here.


The climate offset projects that we support are more than just CO2 savings, they are about development projects for people as well. Helping to achieve clean energy, clean cooking stoves, clean drinking water and light, time for work or school, healthy forests full of healthy animals, all whilst helping to protect our climate.


Carbon offset projects help other people in the world to enjoy better living conditions, in addition to saving greenhouse gas emissions. By supporting these projects we offset the carbon emissions that we generate as a business.


We hope to continue to build on the work that we do, helping to change the world bit by bit, and supporting more projects as part of our journey.


We are aiming to embed sustainable climate action into our corporate activity.


You can find out more about becoming a Climate Partner here


To find out more about our ethos and our mission here at Verve visit our Mission page.

Verve Achieves B Corp Certification

The turn of 2021 and a long-held ambition achieved: Verve achieves B Corp Certification, joining a growing group of purpose-led, ethical companies including The GuardianPatagonia and innocent using business as a force for good. 


Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.” B Corporation 


B Lab – the not-for-profit powering the B Corp movement – conducted the rigorous, root-and-branch B Impact Assessment to establish Verve as one of only six UK-based Web Design businesses to achieve B Corp Certification, and the first and still only in Shropshire.


This two year process evaluated how our operations and business model impact our workers, community, environment, and clients. From our supply chain and input materials, to our charitable giving and employee benefits, B Corp Certification proves that Verve is meeting the highest standards of verified ethical performance.


Assess   We looked at who we worked with, how we conducted business, and what we were already doing that met or could be improved to meet the B Corp higher ethical standard.


Where required, we then went through a process of business activity evolution. Examples include shedding suppliers that did not meet this higher ethical standard; reducing our ecological impact in every possible area, becoming climate and carbon neutral; and improving still further the terms of our staff with initiatives including becoming a certified Living Wage employer.


Applying for B Corp Certification was hard work and took concerted efforts from our team to get right. We were determined to meet the expectations, and, although we had to evolve along the way the hard work was rewarded.


Finally, we were awarded the coveted B Corp Certification. An achievement many months in the making now requires the ongoing dedication of our team to maintain—and improve—our new ethical standard.


Julian Smout, Managing Director at Verve says: “We hope that, as a team, we continue to grow Verve together, building on the work that achieved B Corp Certification and giving clients the choice of a company that has made the shift towards a more sustainable economy and better business ethics. We are proud to be a B Corp. It signifies what Verve is becoming as a business and is a giant step forward.”
Verve is now part of a community of over 3,700 businesses globally to have achieved B Corp Certification. The B Corp community in the UK – representing a broad cross section of industries and sizes – now comprises over 450 companies and includes well-known brands such as The Guardian, innocent, Patagonia, The Body Shop, and organic food pioneers Abel & Cole.
Chris Turner, Executive Director of B Lab UK says“We are delighted to welcome Verve to the B Corp community. This is a movement of companies who are committed to changing how business operates, who believe business really can be a force for good. We know that Verve is going to be a fantastic addition to the community and will continue driving the conversation forward. 

“We are pleased to have B Corps of all shapes and sizes as part of our community – from startups to multinationals, and across many different industries. Business is a powerful force, and one that – as these companies are showing – can be used for good. Welcoming Verve is an exciting moment because they have an opportunity to lead the way within the web design & digital marketing industry. We and the rest of the B Corp community are really pleased to support Verve in paving the way for a new way of doing things. 


“Being able to welcome Verve to the B Corp community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”. 


About B Lab UK:


B Lab UK is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our global community includes over 3,700 B Corps in 74 countries and 150 industries, and over 100,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager.



Verve recently embarked on a new adventure and launched a brand new company, V2GO. We recognised the need for more affordable sites since the rise of start ups over the last year. 

As start ups aren’t really sure of where they are at yet, what their future plans are and don’t have a huge budget they often just need a simple site to test the water with, a bridge site to what may eventually be bigger and better things!


V2GO was created for those who couldn’t afford or did not need bespoke web design. For those start ups that simply need a little help with establishing themselves and creating a presence online. 


We created a new company that could develop template based websites, quick off the mark, within a manageable budget.


The idea is to help new businesses get their brand out there and allow them to have an online platform from which they could conduct marketing activities, share product information and update potential customers.


We wanted to help set businesses apart from the crowd with eye catching design and user friendly functionality. V2GO are committed to creating quality, user friendly websites, with stunning visuals that don’t compromise your business and at a cost that won’t set you back.


Once these start ups have flourished and progressed then Verve are here to take over, to help businesses expand and develop from a simple solution to a more bespoke and capable platform, We want to be with you every step fo the way of your business journey. Start with V2GO and finish with Verve.


What do V2GO do?



By moving your business online you can increase your sales potential by reaching a far wider audience


Creating an online presence will help your business expand and reach people you otherwise may not have done


Increase the number of customers you have and build a larger client base


Being online will enable you to connect with more people and other like minded businesses, build yourself a community.


You’ll be able to effectively communicate your messages through many online channels, letting customers and clients know essential and exciting news.


By creating online content you’;ll be able to captivate your audiences, building a positive and worthy brand.


Why not check it out and see what you think? You could be making the move to online sooner rather than later!

Top tips for retaining your customers during and after lockdown

This is a worrying time for all businesses and many are struggling to stay afloat, but there are a few things that you could start looking at to minimise the potential loss of customers and that you are still appealing to your clientele.


Check if your customers want something different now

Following a lockdown your customer’s priorities may have changed, they might be thinking differently about what they want and what they need. Things around them have also changed so what they now require day to day may be different. For example anyone selling clothes online may want to think about stocking reusable face masks. More people have decided to take up running following the closure of many gyms, this could see a rise in the sale of trainers and at home gym equipment.


Thank customers, never guilt them

Never guilt your customers into spending more money with you, a lot of businesses are suggesting that people should buy local, and although this is a great way for people to support their local businesses, we also have to be wary of guilt tripping people into this and then alienating them. Instead, how about thanking your customers? There are a few ways that are perfect for doing this.


Make it easy to work with you as a business

Ensure that your website is as up to date and as easy to use as possible, it doesn’t take much for people to lose interest if things are harder than they need to be. Make sure your checkouts are working, links on your site aren’t broken and access to view products is as simple as it can be.


Ensure your staff are happy

Keeping your staff happy at times like this will ensure that they then project their positivity onto your customers, staff that are in direct contact with your customers are the face of your business. Make sure to check in with how people are feeling regularly, offering support if they are working from home and even incentives to keep them going.


If you need a hand promoting your business online then drop us a message today!

How Retailers Are Adapting This Year!

It has been one of the most bizarre years for the UK and it has certainly had a devastating effect on the retail industry, but how are some shops adapting to the drop in high street sales?

Lots of non essential stores remain closed, and even when they open again there is bound to be a little hesitance from some people, especially after getting used to the convenience of online shopping.

So retailers are having to think outside the box this year and come up with some innovative ideas to get people shopping online whilst making Christmas still feel special. Here are some of our favourite virtual events!

Selfridges are running some fantastic virtual events this year, including a virtual santa meet and greet! Sign me up!

Virtual Meet and Greet Santa with Selfridges

John Lewis have set up a fantastic virtual Christmas Shop where you can view all they have to offer on an online shop floor, you could certainly spend far too long on this!

Virtual Shop with John Lewis!

Harrods are offering a personal shopping online experience, where you can ‘shop the store from home’. A fantastic idea to give people that ‘personal touch.’

Harrods Personal Shopper Experience

Debenhams have opened a virtual Beauty Room, what better way to feel pampered without leaving your home?

Virtual Beauty Room.

And MADE have launched their first ever virtual reality showroom!

MADE’s Virtual Reality Showroom

Have you come across any great online retail ideas? Let us know!


An update from Verve regarding LOCKDOWN ‘2’

An update from Verve regarding LOCKDOWN ‘2’

Most of our team are now working remotely, with the exception of a skeletal staff who are in the office daily to maintain our business critical systems.

We are fully geared up to deal with all enquiries, manage our retainer clients and successfully complete, and start, new site builds. It is business as usual for Verve, with the minor change of a working environment adjustment for some to ensure that we adhere to government guidelines and keep our staff safe.

We know how important it is to keep businesses running in these uncertain times so if there is anything we can do to help you and yours then please do let us know! We’re happy to help!

We will still be operating within our usual hours of work, 9am – 5pm, and if you have any urgent or non urgent matters outside of those times then please email and our team members will pick up your query from there.

From the entire team at Verve, we wish you all well and to stay safe in these troubling times.

New Team Members for Verve

It has been a busy month here at Verve HQ with two new members of the team joining the company expanding the already talented team of developers, designers and marketeers.

We are pleased to welcome a new Digital Marketing Manager, Holly, and a new PPC expert, Tom.

Holly brings with her a wealth of marketing experience including brand management, social media, PR and design. Holly has worked across a variety of different sectors over the years continuing to increase her knowledge.

Tom has a strong background in PPC advertising and a proven track record of creating successful campaigns for various clients.

Both new additions to the Verve group will be working closely with the rest of the Digital Marketing Team to ensure professional and dedicated account management and creating innovative new campaigns.

Exciting times ahead for Verve!

If you would like a new marketing strategy creating for your business then contact

Verve Welcome The Strong Energy Group

The Strong Energy Group have joined Verve’s extended portfolio assigning us the task of building an exciting new website. The team will be working on redesigning the existing company website to provide visitors with a better user experience, user journey and clear calls to action across multiple devices. We will also be merging all the websites from the different businesses within the group which consists of Wood Energy, Wood Energy Experts, Hargassner UK, Watterkotte UK, ChipChip, Strong Energy Recovery and Biodiesel.

As a company with an enviable position of authority within the Low Energy Sector, The Strong Energy Group recognised that they needed a website that could function to meet their needs and the needs of their clients. The Strong Energy Group creates bespoke renewable energy solutions and have a wealth of experience and knowledge that has continued to grow since the formation of the group in 2001. This meant a website refresh was needed to reflect this large group of companies.

The new website will include landing pages and information on key businesses, it will be SEO friendly and migration and redirects from subsidiary businesses will be provided.

This project will be created using the WordPress allowing the Verve team to create a truly bespoke website that clearly represents The Strong Energy Group and will additionally help to boost the visual identity of the company.

The Strong Energy Group chose Verve because we designed the new websites for ChipChip. The company were extremely pleased with the work and finished product leading them to make the decision to pick Verve to redesign the website for the whole group.

So let the work commence! Be sure to look out for the finished product!


We have some important news about our Domain!


We have taken the decision to change our domain name extension from the .EU domain to the .CO.UK domain, mainly due to our customer base being predominantly from the UK but also due to the vote of the British public on the 23rd June 2016.  We have used our current .EU domain since our foundation so we are a bit sad to see it go. There are ways around it though, so if you do have one, don’t feel that because we are changing you have to. We felt though, given our business is predominantly in the UK, we will be better served having a .CO.UK domain.

Once we made the decision to change our domain, we started the process of looking for an appropriate name change. We wanted a domain which would be future proof, but also with a nod to our Verve roots. So without further ado.. we are pleased to announce that as of next month our new web domain will be …


We have already started the process of transferring our emails, which have all been tested and are up and running!. The official transfer date for us to go live with the changes is on the 1st of March 2019. You will not need to do anything regarding contacting us as our old email addresses will redirect to our new domain, but if you would like to update your address book you can do so now!


Here are some of our key email contacts below:

Managing Director: Julian Smout:
Technical Director: Mark Hambley:

If you would like to know more about how websites in the UK with a .EU domain extension will be affected after Brexit, read our latest blog post here

Welcome to the team

Verve are pleased to welcome Sarai Gil to the team. Sarai joined us as Lead Graphic Designer in September 2017. She has already helped us to design a number of websites in the few months she has been with us and has proven to be a real asset to both us and our clients.

During her career, Sarai has developed a working understanding of HTML, web browser capabilities and user centric experiences. In addition, she brings a wealth of experience in understanding the latest design styles and trends. Sarai has a wealth of experience designing for web in particular, Magento.

Sarai’s expertise lies in strategically balancing usability and design, to create effective websites that have the ability to successfully increase customer conversion. Taking into account your business and all details in your website including the menu, right through to checkout, a UX audit of your site can pinpoint the best ways to improve user journey and maximise your retention and conversion.

If you would like to discuss web design or arrange for a UX audit of your existing website, please contact us.

Verve Launches New Website!

Verve Launches New Website!

We’re excited to announce the launch of the new Verve website!


In preparation for a brand new year, it was only fitting that we brought a fresh feel to our website. We aimed to incorporate a professional feel whilst showcasing a full range of our work within a creative, fully functioning layout.


verve launches new site imac mockup


Alongside the collaboration of modern creative design with the latest functionality, our new site is also fully responsive allowing visitors to explore our services from a desktop computer to a smartphone with no compromise on the user experience.

With the aim of keeping our website fresh and up to date with the latest trends, technologies and advances in User Interface and User Experience, paired with our busiest year to date, the creation of the Verve website has been an ongoing project through 2015. Where office hours would not allow the necessary attention, the Verve team has worked tirelessly in their own time to help reach the goal of launching our new site.


We hope you enjoy browsing our new website and look forward to speaking to you in 2016.