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RP Technologies, based in the West Midlands, manufactures aluminium tooling, plastic injection moulding and CNC machined components and parts in most metals and polymers. The company has evolved from being a small start up to a thriving business with an international customer base, which is why a new website was key to communicating their ever growing success.
The company’s success demanded the need for a fully responsive website with a content management system to help them manage their website online easily. They needed a website that was scalable to grow with the business and that could communicate their products effectively to their customers. WordPress was the clear choice.
WordPress hosts over 40% of websites that exist online today and is known for its user friendly interface, flexibility, variety of options for plugins, frequent security updates and built in features for SEO purposes.
RP Technologies chose to have a completely bespoke site built to fit their business needs. Verve’s team created a B2B website that demonstrated responsive design, attractive sliders, and effortless navigation, maximising conversion potential by featuring clear calls to action front and centre. The bespoke design effectively conveyed a professional brand identity by utilising a meticulously selected colour scheme, refined typography, and a polished layout. The site also included a quoting process that was simplified by introducing a page system as opposed to a lengthy form, ensuring users could submit information in variable formats, images and text.
Verve used content supplied by the client to populate the site. When launching a successful online business and for a website to perform well in search engines such as Google and Bing, your content needs to be of a high quality. A website with good content will attract, engage and convert visitors. By curating exceptional content that meets the needs of your target audience, you can build trust, improve SEO, and achieve your business goals.
Verve organised and managed the photoshoot for RP Technologies then optimised them after the shoot. The images used needed to reflect the business and existing images were not good enough. Great images on a website will enhance the visual appeal, engage users, communicate effectively, improve memorability, have social sharing potential, contribute to SEO efforts and help differentiate your brand. They are a valuable asset in creating an impactful and successful online presence.
The new RP Technologies site features responsive elements throughout, a responsive mobile menu and integrated Google reviews, plus it comes complete with a variety of plugins that further enhance the user experience..
Yoast integration for achieving best SEO practices such as adding sitemaps, inputs for metadata, canonical links and much more.
Advanced Custom Fields
Which makes it straightforward for the team at Landreeve to update information and imagery as and when needed.
Contact Form 7
Allows the team at Verve to create forms that can then also be managed by the client going forward i.e. adding fields, changing the email address they are sent to etc.
This plugin is used to add extra security features to wordpress. These include brute force protection, file change detection, site scanners, logging, changing default users IDs and much more.
RP Technologies was successfully launched after an intense testing process to ensure the go live process ran without fault. Careful and comprehensive testing is vital when it comes to the end of a website build, it helps to identify and fix any issues, ensures compatibility across other devices and browsers, pinpoints any performance issues and helps to evaluate user experience prior to launching.
Verve managed all of the DNS and Go Live processes in house so that RP Technologies could guarantee that this part of the website build process was handled by competent professionals. It is important for a team of qualified developers to carry this work out so that any issues are dealt with quickly and efficiently, avoiding problems and potential harmful down time on a site post launch.
Verve worked closely with the team at RP Technologies to hand over the project on time and within budget, communicating throughout the entire process and ensuring that the final site was something that the business could be proud of and behaved exactly how RP Technologies needed it to. The team at Verve provided backend training on the site so that RP Technologies knew exactly how to manage their site effectively and efficiently.
We are proud to have a team of experts that work to meet your budget, your needs and deadlines, whilst providing clients with a wealth of knowledge and experience, all under one roof.
If you’re thinking of building a new site or upgrading your existing one then why not get in touch today and see how we can help?