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Tents and Marquees Ltd are based in the West Midlands. They can trace their illustrious history back to 1790 and are proud to have been associated with many of the region’s events over the past 220 years. Family owned, its roots lie in the manufacturing and contracting of tents and marquees both large and small, traditional and modern..
The company’s success demanded the need for a new fully responsive website with a content management system to replace the old one. They needed a website that would be able to advertise their stunning imagery that showcases what they have to offer to potential customers, as well as clearly communicate information about the business. WordPress was the clear choice.
WordPress hosts over 40% of websites that exist online today and is known for its user friendly interface, flexibility, variety of options for plugins, frequent security updates and built in features for SEO purposes.
Verve’s team created a B2C website that boasted responsive design, engaging sliders, and effortless navigation, maximising conversion potential by featuring clear calls to action front and centre. The bespoke design effectively conveyed an experienced business by utilising a thoughtfully selected colour scheme, refined typography, and a polished layout which additionally fully showcased the impressive range of products that Tents and Marquees offer.
Verve used content supplied by the client to populate the site. When launching a successful online business and for a website to perform well in search engines such as Google and Bing, your content needs to be of a high quality. A website with good content will attract, engage and convert visitors. By curating exceptional content that meets the needs of your target audience, you can build trust, improve SEO, and achieve your business goals.
Tents and Marquees had a vast range of underused images that demonstrated how brilliant their products are and a key part of this build was to utilise these images to enlist new customers. Great images on a website will enhance the visual appeal, engage users, communicate effectively, improve memorability, have social sharing potential, contribute to SEO efforts and help differentiate your brand. They are a valuable asset in creating an impactful and successful online presence.
The new Tents and Marquees site features responsive elements throughout as well as a responsive mobile menu, plus it comes complete with a variety of plugins that further enhance the user experience..
Yoast integration for achieving best SEO practices such as adding sitemaps, inputs for metadata, canonical links and much more.
Advanced Custom Fields
Which makes it straightforward for the team at Landreeve to update information and imagery as and when needed.
Contact Form 7
Allows the team at Verve to create forms that can then also be managed by the client going forward i.e. adding fields, changing the email address they are sent to etc.
This plugin is used to add extra security features to wordpress. These include brute force protection, file change detection, site scanners, logging, changing default users IDs and much more.
Tents and Marquees was successfully launched after a complex testing process to ensure the go live process ran without fault. Meticulous testing is vital when it comes to the end of a website build, it helps to identify and fix any issues, ensures compatibility across other devices and browsers, pinpoints any performance issues and helps to evaluate user experience prior to launching.
Verve managed all of the DNS and Go Live processes in house so that Tents and Marquees could guarantee that this part of the website build process was handled by competent professionals. It is important for a team of qualified developers to carry this work out so that any issues are dealt with quickly and efficiently, avoiding problems and potential harmful down time on a site post launch.
Verve worked closely with the team at Tents and Marquees to hand over the project on time and within budget, communicating throughout the entire process and ensuring that the final site was something that the business could be entirely satisfied with. The team at Verve provided backend training on the site so that Tents and Marquees knew exactly how to manage their site effectively and efficiently.
We are proud to have a team of experts that work to meet your budget, your needs and deadlines, whilst providing clients with a wealth of knowledge and experience, all under one roof.
If you’re thinking of building a new site or upgrading your existing one then why not get in touch today and see how we can help?